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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Google announced a number of new AdWords features and enhancements this morning from their Step Inside AdWords live (and live-streamed) event in Half Moon Bay. Interestingly, two of these new features add powerful, enterprise-level AdWords...

  2. 26 Free Must-Have Tools for PPC Success

    A few of us old-timers remember life before AdWords Editor. We've recently started using AdWords Scripts, and it's become obvious they're a must-have. With Adwords Editor and its many bulk editing features, those days disappeared.

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Advertisers can use this information, for example, to build personas or optimize targeting in AdWords. Integrating Google AdWords and Google Analytics makes for a data rich experience. You can use this data to go into a second level of PPC...