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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Google announced a number of new AdWords features and enhancements this morning from their Step Inside AdWords live (and live-streamed) event in Half Moon Bay. Interestingly, two of these new features add powerful, enterprise-level AdWords...

  2. 26 Free Must-Have Tools for PPC Success

    A few of us old-timers remember life before AdWords Editor. We've recently started using AdWords Scripts, and it's become obvious they're a must-have. With Adwords Editor and its many bulk editing features, those days disappeared.

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Advertisers can use this information, for example, to build personas or optimize targeting in AdWords. Integrating Google AdWords and Google Analytics makes for a data rich experience. You can use this data to go into a second level of PPC...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    The ability to run different phone numbers by campaign in Google AdWords is a fantastic feature that facilitates such micro targeting. Recently, the company gave special focus to tracking click-to-call conversions on its AdWords account.

  5. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    This entire article could also focus on cleaning up your Product Listing Ads (PLAs) and auto-targets within AdWords. One example could be that you altered your ad scheduling to gain more impressions during your peak traffic season but now you...