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Targeting Adwords

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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Google announced a number of new AdWords features and enhancements this morning from their Step Inside AdWords live (and live-streamed) event in Half Moon Bay. Interestingly, two of these new features add powerful, enterprise-level AdWords...

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Advertisers can use this information, for example, to build personas or optimize targeting in AdWords. Integrating Google AdWords and Google Analytics makes for a data rich experience. You can use this data to go into a second level of PPC...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    The ability to run different phone numbers by campaign in Google AdWords is a fantastic feature that facilitates such micro targeting. Additionally, 1-800-FLOWERS.com used the new AdWords feature that estimates cross-device conversions (estimated...

  4. 5 Critical Factors for Optimized Mobile PPC Targeting

    Some of these tactics are contained within AdWords and a few of them discuss your mobile website experience in general. This option is basically a "suggestion" that certain ads are preferred for mobile devices, but you should utilize every element...

  5. 4 Ways to Expand PLA Success in 2014

    With the introduction of Google Shopping campaigns, product inventory and attributes are integrated into the AdWords interface to create more visibility and control for retailers. So merchants can now access product inventory details directly...