SEO News

Targeting Ad Improved

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  1. Marin Adds Google Shopping Campaign Management

    The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by serving consumers more relevant ads. Targeting audiences with social and display ads using data gathered...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. As global Internet usage increased and technology improved...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days later searched on that same brand name, is vital to optimization and valuation of actions.

  4. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    A significantly improved ability to prove the impact of digital advertising means that branding ad dollars can be expected to continue to shift to the Internet. Proper assignment of credit for digital ad campaigns plus improved granularity of...