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Targeting Ad Demographic Bidding

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  1. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Facebook's Mobile Install ads offer flexible targeting options including demographic, geographic, connections, offline buying behavior, and CRM data. In late June, Facebook made significant changes to its mobile advertising offering by simplifying...

  2. Google AdWords for Video Launches with Improved Targeting on YouTube

    Demographic Targeting - Google’s new all-in-one privacy policy for all Google accounts means that advertisers can now target video ads by age and gender across all Google properties. The winners in the competitive bidding landscape of AdWords for...

  3. A Few adCenter Tricks For Halloween PPC Treats

    The key costume-buying demographic is a primarily female, age 25 to 49 group (with 70 percent of searchers falling into that age range). Be Careful with Ad Copy For those advertising on the term "sexy," it's important that you get your ad copy up...

  4. The New Era of Travel Affiliate Marketing

    Social networking platforms are the ultimate test beds for increased behavioral targeting, as well as demographic and psychographic goldmines. This will go beyond XML integration of feed-based data and dynamic packaging, extending to their use of...

  5. A Look at Demographic Bidding for AdWords

    At present advertisers with diverse ad groups within their content campaigns have only one option: split those campaigns into several smaller ones, each containing ad groups with similar demographic targets.