SEO News

Targeting Ad Demographic

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  1. The Difference Between App to App and Web to App Advertising

    Many app publishers also have valuable first-party behavioral and demographic data that advertisers can use for enhanced targeting. User is in one app (in-app) such as the "Shazam" app and sees an ad in the app for another app (such as the "Spotify...

  2. 26 Free Must-Have Tools for PPC Success

    It'll show search volume, create ad groups, and provide demographic data – all in Excel. They don't tell you what happens after the ad click. I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. Google Analytics will give credit to conversions and ecommerce...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our demographic and cookie-based targeting via the GDN wasn’t necessarily bad. Layered over demographic modifiers. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    A mobile advertiser must be ready to spend a good amount of money for a high CTR and the large demographic. The "discount ad" is one of the most effective display ads amongst the Chinese population. This type of ad can be placed as a banner in apps...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Demographic Data Available in All Reporting Areas Demographic Reporting Audience Data and Reporting will now make demographic data (age, gender, interests, etc.based on classifier Google has been working on for years.

  7. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Facebook's Mobile Install ads offer flexible targeting options including demographic, geographic, connections, offline buying behavior, and CRM data. In late June, Facebook made significant changes to its mobile advertising offering by simplifying...