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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    After all, retailers want their ad to appear in a top spot. Creating Enticing Adverts With Ad Extensions Ad extensions should also be used on any promotional material to ensure customers can trust the store and have all the information they need at...

  2. Last-Minute SEO - Here Come the Holidays!

    Bought that ad on Google? For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. In fact, your organic search showing up with a paid ad can indicate to users YOU are...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...

  4. 3 Ways to Dig Deeper for Bigger Paid Search Success

    The little things in this context can be: match types, ad groups, geo-targeting, etc… It is easy, especially when the program is "successful" to dig deeper than you need to. No longer do you have to show the same ad to a customer who comes back...