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  1. Bing Adds Auction Insights to Web Interface

    Competitors - which Bing defines as companies that enter the same auctions and are eligible for the same impressions, regardless of keyword or targeting similarity - are identified and organized by their display URL.

  2. Hedge funds ‘cannot be too paranoid' on reputational risk

    In recent years, we have witnessed a significant increase in malicious attacks targeting the reputation of hedge funds and their owners. Lawyer advises counter-strike against dirty tricks campaigns As every hedge fund manager knows, where there's...

  3. Writing Your Way to the Top of Search and Social Results

    Who are we writing for and targeting? Hiring nameless, faceless, anonymous writers from underground sources at $25 a pop is so yesterday. Poof! No more. Garbage in, garbage out. Today’s smart brands are putting their money where the return on...

  4. Secret Sauce LoMo Tips for More PPC Sales

    If the mobile game isn't new to you, consider upping your game for local targeting. Paid search marketers can gain a ton of insight from GMB to inform PPC targeting strategy on AdWords, particularly for mobile campaigns.

  5. Introducing the Local Marketing Adoption Curve

    When you are running, your local marketing efforts should be getting more sophisticated through the use of hyper-local paid search and paid social targeting DMAs and other defined demographics. Today, marketers must ensure their brands are visible...

  6. Deutsche AWM masters India non-resident product risks

    Half of the investment was allocated to a real estate balanced portfolio, with 16% volatility targeting, and the other half was split equally between two other funds. Swap instrument enables client to receive full loan repayment

  7. Cross-Device Measurement: Believe the Hype

    When targeting consumers across devices, it is important to evaluate whether the right mix of channels and devices are being applied to the right marketing goals. Facebook recently commissioned a study that showed multiple devices are now an...