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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    With Google Hummingbird allowing the search engine to potentially find the same page from multiple queries types or asked in different ways, I wondered how it would impact targeting a phrase like "barrie condos" versus "condos in barrie" when all...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes to their algorithm target and penalize SEO tactics that moved from an acceptable tactic to a...

  3. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    And, as the storm moved from state to state, Chegg adjusted the geo-targeting of the campaign to stay relevant. Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to...

  4. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    For simplicity sake, let's assume you only have one type of person you're targeting, but in most cases, you'll be marketing to a couple of different sets, so you'll need to replicate this process for each of your different audience groups.

  5. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    Erdoğan's Twitter crackdown appears to be specifically targeting the alleged leaks, in particular one anonymous account named Haramzadeler, (which apparently is translated as "Sons of Thieves" but could also mean "bastard") and another called...

  6. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    For example, currently, if you're targeting a German audience, most Germans are spectators, according to Charlene Li's Groundswell Social Technographics Ladder. Answer: It depends on the industry and the country you're targeting.

  7. So... You Think SEO Has Changed?

    My advice is to ignore all of that chatter, get back to SEO basics, produce great content that is relevant to your audience about the keywords that you're targeting, build links by marketing that content to the right audience, analyze your...