The critical first stage in the planning process has to be in understanding that it is you are targeting in the first place. To those in marketing, "sales" is a dirty word. A discipline based purely on aggressive, pushy, cold conversion.
Path to Purchase – Targeting Data Collection and Behavioral Targeting Not everyone does – in fact, many brands usually don't have full clarity when it comes to understanding each of those areas. The Bringing Together Paid, Owned, Earned Media...
Twitter has bought local discovery app Spindle in a move to bolster its product lineup. Spindle made the announcement with a post on its blog, where it confirmed that it would be "sunsetting" its current service in order to prepare for its move to...
I would recommend targeting one outlet for research and expertise oriented content. A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is...
However, if I was targeting someone more high profile and built an infographic about their achievements or something, it would have a higher success rate if using multiple avenues. Gaz Copeland: It should be easy to produce content based around...
Luckily the website in the example is not targeting Los Angeles! Whatever the size of your business, you can gain valuable insights from the Google Analytics location report. Let's look at the top uses of this data, from beginner right through to...
If brands are intelligent and craft a compelling ad, with great creative and targeting, and conversion flow (consistency in messaging from advertisement, to offsite landing page to checkout experience), they will see higher conversion rates.
It lets you know if content you're developing is effectively targeting your selected terms. Google provides a number of tools for your SEO arsenal. The most obvious is Google Analytics, which offers an in-depth analytics suite to help even the most...
Guest posts will make for easy targeting. It's similar to PageRank in the amount of misconceptions that are beginning to swirl around the buzzword. To add to the hype, people are completely misunderstanding all of the signals Google is putting out...
For example, if your target audience is women ages 18 to 28, the colors, fonts, and imagery you choose to incorporate in your website should be very different than if you’re targeting men ages 45 to 55.
Promoted Tweets also has several targeting options, depending on what level of advertising you're engaging in, and places your Tweets in users' timelines within mobile, desktop, tablet and laptop devices.
Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all across the web. Gone are the days were "buzz" and "hype" were unquantifiable and impossible to tie back to ROI.
Skrill’s payment solutions are used by over 140,000 online merchants around the world and just last week, they partnered with Yandex in Russia, integrating with Yandex-money (the most popular form of payment) and now opening up a massive ecommerce...
The new tool allows you to find new keywords related to a keyword or keyword list, URL, or category, which can be very helpful for those trying to do keyword research or expand their targeting keywords.
Aside from creating mobile-friendly websites and targeting ads with mobile-friendly assets, you can't force mobile users to behave the same way as if they were at their desktop during the day. Google's enhanced campaigns lets advertisers adjust...
Consider device, time of day and location as filters to your targeting. A lot has been written about the new device targeting, from the integration of tablets with desktops to the categorization of devices.
CO is such a powerful tool, but will it continue to function when you combine device targeting and start applying bid multipliers? Many Google AdWords advertisers are taking the plunge and upgrading to enhanced campaigns.
For example, if a retail chain understands that the majority of their smartphone customers will actually make a purchase in-person, they can modify their targeting to focus on users within the vicinity of their brick-and-mortar stores instead of a...
When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies. It’s very easy to get caught up in the process when, in the end, all anyone wants to know is...
Device Targeting Getting more in depth with “device targeting”, you can choose specific devices you want to target, whether it be mobile, desktop, laptop, tablets, etc. Although there is a lot more intricate information that goes into getting the...
