For example, if a retail chain understands that the majority of their smartphone customers will actually make a purchase in-person, they can modify their targeting to focus on users within the vicinity of their brick-and-mortar stores instead of a...
When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies. It’s very easy to get caught up in the process when, in the end, all anyone wants to know is...
Device Targeting Getting more in depth with “device targeting”, you can choose specific devices you want to target, whether it be mobile, desktop, laptop, tablets, etc. Although there is a lot more intricate information that goes into getting the...
He said that they are targeting specific areas (another example he included was porn queries) that have traditionally been more spammy. The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can...
If you're a U.S.hosted site targeting U.S.customers and the majority of your links come from sites in India, you should definitely take a closer look at that. If you're targeting Australian users and your hosting is set up there but all your links...
Maybe cut back on the number of terms your targeting. We've seen the rise of unnatural links manual penalties. The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout algorithm.
If you're targeting mobile, you can get very specific information regarding the type of device being used. One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily.
This interesting format is clearly targeting mobile and tablet users who can easily go between results by swiping. Google seems to be doing a limited beta test of a new style of displaying local search results, such as restaurants, in a unique...
I expect that one outcome of personalized feeds will be better demographic ad targeting through improved Interest data. Seeing more content on the YouTube homepage? In an announcement made April 23 via the YouTube Creators blog, YouTube let users...
Location targeting is limited to Facebook users in the city, state or country the Page location is set to. Facebook's Promoted Page Likes advertising rolled out globally this week, offering businesses worldwide a simplified way to get more Likes to...
Targeting misspelled keywords has long been a strategy in search engine optimization and pay-per-click advertising in order to capture traffic that while it might not have as many impressions, it can be often cheaper than the correctly spelled...
Cross-platform targeting remains the single biggest prize for Facebook's mobile revenue. Facebook's precise user profiles, combined with targeting users across devices and off Facebook, will be an absolute gold mine when they figure it out.
PLA involves targeting user intent with the appropriate product from a retailer's portfolio. When thinking about how to manage an emerging (and growing! product listing ad (PLA) channel, retailers often have a tricky personnel decision to make.
The good news for FBX advertisers: the platform allows you to do most of the same types of targeting as a traditional ad exchange. FBX, for example, doesn't have a built-in geo-targeting option. This is incredible data for targeting, and Facebook's...
You may need to get creative here too, in the event that a stand-alone interview isn’t link-worthy enough for the school you’re targeting. When it comes to link acquisition, SEO professionals and link builders have this long-standing infatuation...
Announcing Malware Re-Evaluation and Geo-Targeting in Webmaster Tools – Bing Webmaster BlogNew malware tool in Reports Geo-Targeting tool in Configure my Site section lets you tell Bing the audience of a specific country you're targeting for your...
Focused on big brands and major advertisers, the company offers campaign optimization, targeting, integration and attribution through Kenshoo Enterprise, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath.
On the whole, mobile marketers targeting both U.S.and UK audiences should evaluate and tailor their mobile ad programs to reflect the needs and lifestyles of the mobile users in those countries. While marketers continue to covet U.S.mobile users...
Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear at the bottom of the page — and only if there is more...
AT thought leaders are looking at contextual targeting, and full customer management on mobile apps to put the state of mobile apps into context. And hopefully your company has at least started to build out a mobile strategy to provide a better...
