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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Display ads are seeing something of a resurgence: specifically remarketing, retargeting, and behavioral targeting ranked among retailers' leading customer acquisition tactics, and display ads now collectively rank as the second highest area of...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. As global Internet usage increased and technology...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Then, you can change your messaging based on which user you are targeting. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those who haven't engaged with your ads at all.

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    And if you are also targeting retired folks, they may not be too enthusiastic about learning digitally. Finance-related information is often dismissed as boring and dry and a pain to read. But it need not be that way.

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Expand Your Geographic Targeting This can be very powerful, but the targeting options for YouTube campaigns are different from standard AdWords campaigns. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of...

  6. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    The content on the site is definitely high quality, but there's no way the homepage should have ranked for all of those keywords, especially when there were articles and posts on other websites specifically targeting torso and longer-tail terms.