You may need to get creative here too, in the event that a stand-alone interview isn’t link-worthy enough for the school you’re targeting. When it comes to link acquisition, SEO professionals and link builders have this long-standing infatuation...
Announcing Malware Re-Evaluation and Geo-Targeting in Webmaster Tools – Bing Webmaster BlogNew malware tool in Reports Geo-Targeting tool in Configure my Site section lets you tell Bing the audience of a specific country you're targeting for your...
Focused on big brands and major advertisers, the company offers campaign optimization, targeting, integration and attribution through Kenshoo Enterprise, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath.
On the whole, mobile marketers targeting both U.S.and UK audiences should evaluate and tailor their mobile ad programs to reflect the needs and lifestyles of the mobile users in those countries. While marketers continue to covet U.S.mobile users...
Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear at the bottom of the page — and only if there is more...
AT thought leaders are looking at contextual targeting, and full customer management on mobile apps to put the state of mobile apps into context. And hopefully your company has at least started to build out a mobile strategy to provide a better...
Keyword targeting should enable advertisers to more effectively target their campaigns. According to Malhotra, the early testers reported the use of keyword targeting had shown “users were significantly more likely to engage with promoted tweets...
But the forced migration to Enhanced Campaigns has angered many savvy marketers who know that the loss of control over targeting will mean less profit. For those advertisers with larger budgets and who require more control, this is great news, as...
Conversions: In campaigns targeting all devices pre-enhanced features, the conversions for all mobile comprised 3 to 12 percent of the total account conversions, leaning heavily with tablets. When mobile and tablet campaigns are required to be...
Others (myself included) saw it in a broader view – ad targeting, yes.but it was also a great addition to the tie-ins that they needed to build out a massive entity database. But is this all just a ploy to gather more intelligence for targeting ads?
Paul Marcum, director of global digital marketing and programming at GE, is already thinking about how he’d like to use the new ad targeting parameters for the benefit of his brands. He is confident that Facebook is riding the wave toward more...
The growth in authenticated streams, in particular the growth of mobile access to these streams, offers additional reach, targeting, and impressions with affluent and sophisticated consumers. Marketers already know people are watching online video...
The company projects that local ad targeting and campaign management will continue to improve moving into 2017. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey.
EBay Opens Up Its Data for Ad Targeting – AdweekEBay shoppers can now be retargeted. Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko.
PPC marketers have had strong feelings about the enhanced campaign upgrade because it limits mobile and tablet targeting options. Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and shared their top tips...
Someone must be targeting the business. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest). When business owners first reach out to me about a Penguin hit, their emails can be hard to get...
Penguin will certainly be targeting links with no relevance in future. To paraphrase Google’s web spam lead Matt Cutts the algorithm filter has "iterated" to date but there will be a "next generation" coming that will have a major impact on SERPs.
Superior ad specificity: When your targeting is precise, your ads can achieve a higher level of relevance. Category Targeting In the suggested structure map below you can see that we have segmented every targeting option, and we also suggest...
If you're bidding on five keywords have five products and are targeting five users, then that’s 125 combinations – it is possible to manually optimize your site. Thirty percent of all product searches now begin on Amazon as opposed to 13 percent on...
After all, there’s no point targeting an individual if you aren't serving an effective ad. RTB extends the bidding process that makes SEM so efficient to the display world. In short, it allows marketers to target users by buying display banners...
