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  1. Nuances of Spanish Language Search Marketing

    Knowing each market thoroughly is important for best practices when marketing to these countries. Becoming aware of the dialects and intonations that each targeted country uses will help tremendously within your keyword research efforts.

  2. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Recently I was in the market for a new table saw and searched: Industry research shows that 86 percent of buyers begin their buying process with a non-branded search. Conductor research (disclosure: I work for Conductor) shows that long-tail...

  3. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Google interviewed hundreds of marketers to understand their struggles and best examples for success in mobile, and backs those findings with the latest market data to highlight important trends. Juxtaposing that data with its own research from...

  4. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to your site, and what traffic is converting...

  5. 10 Lessons About Enterprise SEO

    The key to getting links on a consistent basis is to effectively market relevant and valuable content to a target audience on an ongoing basis. Keyword research is really user research that details how your customers are using language to describe...

  6. Paid & Subscription-Based Keyword Research Tools

    Misspelled keywords can help to find pockets of opportunity in a saturated market and a potential advantage over competition. Keyword research can be used to create a keyword map to assist in structuring your website in a keyword-rich way.