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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012. Even forgetting about the debatable value of Google authorship, if you have a writer with a popular and highly...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. It's the digital lobby of your business. A resource section on your website for anyone wanting to...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    So these websites are getting penalized because they get convinced by these guest bloggers that their site would actually improve with all these guest blogs, when in fact all they are is disguised link schemes.halcyondaze, we see a lot of business...

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    And what's interesting is that when you look at common Mobile marketing business objectives, they almost always mirror those of email. Often a company's top email business objectives include increasing the following: revenue, website traffic, or...

  5. How to Google-Proof Your Small Business SEM Strategy

    Small business owners already live on the edge, often with large debt and little margin for error. The first task for small business is to adopt a diversified approach to search engine marketing. The same lesson applies for small business owners...

  6. Really Google? Penalizing Good Sites To Get Some Bad Ones

    Cult of Mac is an independently owned small business. It's really inconsistent, and it's a big problem for my business.and Chuck Criss, the editor of Olive Drab, a military-focused site ("Prior to the recent Google algorithm change, I had a...

  7. So I Have this Web Site...

    I've heard from a lot of small business owners who think the Web site will market itself. Small business Web site owners should have Flash elements on their sites, such as footers or image slideshows, but building the whole site in Flash is a...

  8. 6 Things You Might Be Doing Wrong (And How to Fix Them)!

    In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories. It's important to know the strengths and weaknesses of what you're doing and...

  9. Where's The ROI?

    When I talk to small business owners who aren't taking advantage of the Web, their skepticism is palpable. Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts.