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  1. Combining Social & Content to Earn Visibility & Earn $$$

    How do you integrate your content directly with your social marketing efforts? Once you have that common calendar created, you need to have accountability dates, detailed titles and descriptions, the persona/buying stage being targeted, the social...

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Anyone can do bad influencer marketing. The real question is can you do good influencer marketing? Influencer marketing isn't direct mail 2.0. In addition to the action plan, they also identified nine best practices influencer marketing experts use...

  3. 4 UX Tips That Will Improve Your Content Strategy

    User experience (UX) focused marketing doesn't just extend to an optimized experience on your website. Instead, create targeted content for each stage of a persona's buying process. It's time that our content strategies focus on the user as much as...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top...

  5. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Now that you've segmented their actions into your marketing funnel, you can start brainstorming in a more targeted manner because you know what they're doing in each phase. For simplicity sake, let's assume you only have one type of person you're...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    Step 2: Plan Your Content Investments and Practice Content Marketing Create geo-targeted evergreen pages, create geo-optimized profiles, location pages, support or reseller pages, whatever. The idea is to do content marketing, not content creation.

  7. How Personalizing Websites With Dynamic Content Increases Engagement

    When it was applied to email marketing, it revolutionized the way people were targeted. It's a more targeted approach that's been proven to be much more effective. The time delay between abandonment and return allows you time to influence the...

  8. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. What began as a passion project among small pockets of data-driven marketers has become the central focus of many marketing...

  9. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    For companies that sell products in high-growth markets like APAC and LATAM, a growing number of Facebook users creates opportunities for more impressions to well-targeted audiences," the report stated; especially since the "barrier to entry into...