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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Support of Google AdWords RLSA adds another arrow to our customers’ quiver of audience targeting options," says Matt Ackley, chief marketing officer at Marin Software. Advertisers can also take advantage of Marin Software’s "Audience Connect...

  2. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy. Now, content marketing has established itself as the backbone to building and maintaining relationships with customers and...

  3. Nuances of Spanish Language Search Marketing

    This post will help you understand the nuances of Latin American search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries under a single language.

  4. Combining Social & Content to Earn Visibility & Earn $$$

    How do you integrate your content directly with your social marketing efforts? Once you have that common calendar created, you need to have accountability dates, detailed titles and descriptions, the persona/buying stage being targeted, the social...

  5. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Anyone can do bad influencer marketing. The real question is can you do good influencer marketing? Influencer marketing isn't direct mail 2.0. In addition to the action plan, they also identified nine best practices influencer marketing experts use...

  6. 4 UX Tips That Will Improve Your Content Strategy

    User experience (UX) focused marketing doesn't just extend to an optimized experience on your website. Instead, create targeted content for each stage of a persona's buying process. It's time that our content strategies focus on the user as much as...