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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    The genius of sites like BuzzFeed (and moreseo, ViralNova) is that they write very long headlines, like this: Although you don't necessarily want to pump out cute cat content, there are a few important takeaway lessons about headline development...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Encourage linking to your content from other sites. They should be treated in a manner that is equivalent to your audiences on the major social sites. The content that finds its way through the complicated maze of devices, social connections, and...

  4. 21 Ways to Scale Content Promotion for Maximum Exposure

    When you add links to other sites in your content, you create pingbacks and referred traffic to those sites. Turn your content asset into a range of mediums, from PDFs to audio to video and leverage these sites and get it transcribed pretty cheaply...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...