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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    A mobile advertiser must be ready to spend a good amount of money for a high CTR and the large demographic. With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the...

  2. How to Avoid Targeting Paid Search to the Masses in 6 Steps

    Create a content network campaign to specifically seek out websites with content related to your targeted demographic. It’s the norm for consumer packaged goods (CPG) traditional media marketers to create campaigns and initiatives specifically...

  3. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Not intended to replace traditional web analytics and demographic data, these new personalization technologies complement and provide a different view of the customer for the e-marketer. This has a significant impact on search-related advertising...

  4. SearchDay | Setting Expectations for SEO

    Yahoo Adds Targeting to Search and Content Ads Posted by Kevin Newcomb Mar 18, 2009 Yahoo has added some new features to its Sponsored Search and Content Match ads, including demographic targeting, ZIP-level geotargeting, and dayparting/ad...