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  1. Search Engine Users Dislike Personalized Search But Like the Results

    Contextual signals might also include search history stored in cookies for up to 180 days, according to a Google blog post on personalization. Google, for example, has been using contextual signals to offer up more relevant results since 2005.

  2. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Using advertiser-selected keywords, Google's contextual targeting technology matches ads to web pages in its content network that are most relevant to a specific type of business. Aligning ad language in all of these search-based Google advertising...

  3. PPC Content Advertising: The Latest Tips and Best Practices

    Since then, great progress has been made in the capabilities of the search engines' offerings, and in my understanding of best practices in contextual advertising. They don't realize that Search and Content advertising should never be grouped in...

  4. Google Mobile Advertising on the Content Network

    Go back and read my previous columns on contextual advertising best practices and how to create compelling non-text ads. But here's an even bigger challenge: creating a tiny ad that's noticeable and compelling enough to stand out from page content...

  5. Google Mobile Advertising: Start Now!

    Why stray from the focus on contextual advertising that's the cornerstone (and title) of this column? In last week's column, "Google Mobile Advertising: It's Time to Start," I agreed with Eric Schmidt that mobile advertising revenue will dwarf...

  6. Marchex Consolidates Ad Platforms

    Lat49 – an online ad network providing local and brand advertisers with delivery of geo-targeted and contextual ads across a network of online maps Marchex has announced the consolidation of its local ad platforms into one solution which is being...

  7. SearchDay: Taming the Placement-Targeted Campaign Beast

    Placement-Targeted Campaigns: Taming the Beast» CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsHaving trouble with Google AdWords placement-targeted campaigns? Google Content Network Expands Ad NetworkPosted by...

  8. Social Search: It's Time For Monetization

    When contextual text ads are shown on content pages, CTRs should dramatically increase too. The targeting would be made through real understanding of the users' interests and the content of the site, rather than the broader behavioral or contextual...

  9. Tips for Google Site and Category Exclusion Tool

    Targeting Google AdWords contextual advertising campaigns just got easier. You waste budget because contextual ads appear on sites that are "poor quality," meaning visitors to those sites are not likely to convert, even if your ads garner clicks.