SEO News

Target Users Demographic Targeting

  1. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Facebook's Mobile Install ads offer flexible targeting options including demographic, geographic, connections, offline buying behavior, and CRM data. Targeted Facebook users will be served a "suggested" application ad in their newsfeeds.

  2. 5 Remarketing Tips to Maximize Your Holiday SEM

    Target the “Wrong” Demographic If you have a blog or other content that generally is made for SEO, pixel it and target those users too. Given all the things you know about these users, this level of targeting – broad match that’s so broad there...

  3. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Regarding demographic information on the GDN, the AdWords help section reads: “Some websites on the Google Display Network have demographic information about their visitors, such as social networking sites where users identify themselves by their...