SEO News

Target Users Demographic Targeting

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. Furthermore, these customer groups can then be expanded...

  2. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Regarding demographic information on the GDN, the AdWords help section reads: “Some websites on the Google Display Network have demographic information about their visitors, such as social networking sites where users identify themselves by their...