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  1. Google Improves GDN Targeting With Bizo Audience Segments

    Ad verifications tool shave helped decrease wasted impressions, but advertisers still waste impressions on users who are not interested in their products. As advertisers continue to require their digital marketing efforts accountable for results...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October. Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Specifics of segmenting users can become as refined as targeting passengers at the airport waiting for a delayed flight. Mobile Internet users in China are accessing the mobile Internet far more times per day than desktop users, showing that...