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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Targeted marketing offering a service that adds value can be very successful when brands "put an ad in front of [LinkedIn users] when they are in a business mindset. LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because...

  2. Cross-Device Measurement: Believe the Hype

    If there is a method to prove that an ad seen on smartphone resulted in a later purchase on a desktop Web search, or vice versa, then brands would likely be more willing to spend money and resources on mobile because they would understand the...

  3. Last-Minute SEO - Here Come the Holidays!

    In fact, your organic search showing up with a paid ad can indicate to users YOU are the authority, resulting in higher click-through rates. Bought that ad on Google? For those who might not know what those little "ad" symbols indicate on your...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Undoubtedly, advertisers who are more thorough in targeting search refinements also tend to be more rigorous in their approach to ad copy and landing page design. However, search marketers should also be mindful that a consumer clicking on the...

  5. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Users who clicked on both a search and social ad contributed four times more revenue per click than users who clicked on a social ad only. What the research found was that customers who clicked on both search and social ads were about twice as...