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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Undoubtedly, advertisers who are more thorough in targeting search refinements also tend to be more rigorous in their approach to ad copy and landing page design. However, search marketers should also be mindful that a consumer clicking on the...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Users who clicked on both a search and social ad contributed four times more revenue per click than users who clicked on a social ad only. What the research found was that customers who clicked on both search and social ads were about twice as...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October. Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Specifics of segmenting users can become as refined as targeting passengers at the airport waiting for a delayed flight. Mobile Internet users in China are accessing the mobile Internet far more times per day than desktop users, showing that...