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  1. How to Create a Social Media Friendly Landing Page

    For example, let's say you've just launched a desktop browser app for your users. Don't require mobile users to type several text boxes of information. Conversely, those of you promoting a mobile app won't get much conversion from desktop users.

  2. How to Optimize Your Content Strategy With Social Listening

    How that content is used is dictated by your business model, but the fact is, content plays a role in getting users to your website and getting them to come back for more. Strengthening your product descriptions and providing insights on how...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For instance, an advertiser might use Custom Audiences across mobile to target a promotion to re-engage dormant app users. Recent figures released by the United Nations revealed that the world will have nearly 3 billion Internet users by the end of...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Using country flags, or utilizing an easy-to-navigate map page will help your users. The Adidas @brazuca Twitter handle grew more than 600 percent during the course of the games, ending with nearly 3 million global followers and about 1 million...

  5. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Affinity Categories: This is a more top-level audience category that groups users based on mixed activities, for example "technophiles. In-Market Segments: This shows us which categories of products our users are also in the market to purchase...

  6. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Panda Diagnosis – How Do Users Really Feel? During my Panda work over the years, I’ve found that some webmasters are simply too close to their websites to understand how typical users feel about their content, their site design, how they navigate...

  7. Mobile Advertising Measurement: Winning the Long Game

    An example would be a hotel app that wants users to purchase a hotel reservation. Acquiring quality users is one of the biggest objectives of long-term campaigns. Long-term campaigns are designed to acquire quality, long-term users that remain...

  8. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Whether they commented, +1'd, or shared, that list of users is actively engaged and very interested in similar content. Don't Forget You Want Real Active Users Users that have taken the time to add a photo of themselves and a little biographical...