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  1. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Before it was a buzzword, Facebook was crowdsourcing, getting input from their users in an effort to know what was needed. Facebook chose to wait until a community asked for it, so they knew it would be a success with that target group.

  2. 4 UX Tips That Will Improve Your Content Strategy

    Think: Users First Then, with every content piece, think about the experience it will deliver to your users. Above all, UX strives to deliver the ideal experience to users. Instead of deciding whether you should focus on white papers or how-to...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Website owners should understand relationships among entities and create a global, local, and contextual navigation system that makes sense to users and technology. When a blog evolves to millions of pages, blog owners need to create specific...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Visual Website Optimizer provides the following options to target users by: As users increase engagement, the website content delivered is enhanced correspondingly. A perfect use case would be if you sell cell phone accessories and use Google...

  5. Google Improves GDN Targeting With Bizo Audience Segments

    Ad verifications tool shave helped decrease wasted impressions, but advertisers still waste impressions on users who are not interested in their products. As advertisers continue to require their digital marketing efforts accountable for results...

  6. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are secondary to releasing quality content that both users...