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  1. Mobile Advertising Measurement: Winning the Long Game

    An example would be a hotel app that wants users to purchase a hotel reservation. Acquiring quality users is one of the biggest objectives of long-term campaigns. Long-term campaigns are designed to acquire quality, long-term users that remain...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Whether they commented, +1'd, or shared, that list of users is actively engaged and very interested in similar content. Don't Forget You Want Real Active Users Users that have taken the time to add a photo of themselves and a little biographical...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Search marketers should consider not only the keywords they target, but also the sequence in which those keywords may be entered as users refine their initial searches. When users visit a search engine, they conduct multiple searches nearly 65...

  4. Top Brands Now Testing Pinterest Promoted Pins

    Pinterest doesn't report on how many users it has, though it does say that 75 percent of usage occurs on mobile (factoring in just its native apps and not the mobile Web. EMarketer puts its user base of people who use the service at least on a...