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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    The content needs to provide exceptional value to end users and typically has to dive much deeper than marketing content usually does. Or it may be applicable to a wider group of people than the company’s traditional target audience.

  2. Last-Minute SEO - Here Come the Holidays!

    Website visibility is basically anything you do to bring your site to the eyes of potential users and/or customers. The thing is, today there are so many different strategies you can use to bring clients and users to your site that we need a...

  3. How to Create a Social Media Friendly Landing Page

    For example, let's say you've just launched a desktop browser app for your users. Don't require mobile users to type several text boxes of information. Conversely, those of you promoting a mobile app won't get much conversion from desktop users.

  4. How to Optimize Your Content Strategy With Social Listening

    How that content is used is dictated by your business model, but the fact is, content plays a role in getting users to your website and getting them to come back for more. Strengthening your product descriptions and providing insights on how...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For instance, an advertiser might use Custom Audiences across mobile to target a promotion to re-engage dormant app users. Recent figures released by the United Nations revealed that the world will have nearly 3 billion Internet users by the end of...

  6. 5 Takeaways From the World Cup for Global Search Marketers

    Using country flags, or utilizing an easy-to-navigate map page will help your users. The Adidas @brazuca Twitter handle grew more than 600 percent during the course of the games, ending with nearly 3 million global followers and about 1 million...

  7. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Affinity Categories: This is a more top-level audience category that groups users based on mixed activities, for example "technophiles. In-Market Segments: This shows us which categories of products our users are also in the market to purchase...