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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    By layering some of the sophisticated targeting options offered by Facebook, such as Custom Audiences, marketers can ensure they are targeting the right customers. Its acquisition of mobile ad exchange, MoPub, certainly added to the company's push...

  2. How to Build Your First Content Marketing Strategy

    The logical assumption is that a lawyer's target audience would be clients who want to find legal representation. Most content is created and published with a particular target audience in mind. So your target audience is individuals in the midst...

  3. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Facebook's Mobile Install ads offer flexible targeting options including demographic, geographic, connections, offline buying behavior, and CRM data. An advertiser looking to promote a mobile app simply has to select targeting parameters and add an...