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Target Targeting Options

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. As global Internet usage increased and technology...

  2. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Support of Google AdWords RLSA adds another arrow to our customers’ quiver of audience targeting options," says Matt Ackley, chief marketing officer at Marin Software. RLSA is also supported in Marin's platform through "proprietary target and bid...

  3. How to Build Your First Content Marketing Strategy

    The logical assumption is that a lawyer's target audience would be clients who want to find legal representation. Most content is created and published with a particular target audience in mind. So your target audience is individuals in the midst...