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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Support of Google AdWords RLSA adds another arrow to our customers’ quiver of audience targeting options," says Matt Ackley, chief marketing officer at Marin Software. RLSA is also supported in Marin's platform through "proprietary target and bid...

  2. How to Build Your First Content Marketing Strategy

    The logical assumption is that a lawyer's target audience would be clients who want to find legal representation. Most content is created and published with a particular target audience in mind. So your target audience is individuals in the midst...

  3. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Facebook's Mobile Install ads offer flexible targeting options including demographic, geographic, connections, offline buying behavior, and CRM data. An advertiser looking to promote a mobile app simply has to select targeting parameters and add an...