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  1. Adobe Adds Cloud-Based Mobile Services

    App Store Integration: Leveraging data from Distimo, downloads, installs and other valuable app data is also leveraged from the top app stores from Apple, Amazon, BlackBerry, and Google. The new service launched today and is fully integrated with...

  2. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  3. How to Build Your First Content Marketing Strategy

    Unfortunately for many stores, they are in dire financial straits before they realize they need to make a change. The logical assumption is that a lawyer's target audience would be clients who want to find legal representation.

  4. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Voice Search for the Local Stores When it comes to large brands or enterprises that don't necessarily have local stores, we should determine whether they need to modify their search strategies. If a brand has difficulty ranking for all highly...

  5. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Users who click the "Install Now" link embedded in the ad unit will be taken to either Apple's or Google's app stores, where the actual download occurs. Looking at the Mobile App Install click data provided by Facebook, it appears Segment 1 is the...

  6. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Users can discover and find apps in two ways: searches through the app stores as well as searches on search engines. The descriptive content submitted with the app is vital to the app’s success in the app store when submitting an app to app stores.

  7. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Offer them after-hours shopping at your stores, a few free hours of your services, or invite them to a special VIP party. Identifying the key influencers among your target audience is fairly straightforward.

  8. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    Despite this being their own range of products, search trends saw that people were searching differently – and as a result this brand was losing traffic to the retailers and department stores who stocked their products.

  9. Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong

    Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world, we continue to see this shopping day become more and more prominent in the e-commerce channel – particularly among those who prefer to...