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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It is also worth considering adapting ads to target other demographics, as varied groups of people visit online stores when they are purchasing gifts for other people. Retailers should review keywords to target the ones that were successful in...

  2. Adobe Adds Cloud-Based Mobile Services

    App Store Integration: Leveraging data from Distimo, downloads, installs and other valuable app data is also leveraged from the top app stores from Apple, Amazon, BlackBerry, and Google. The new service launched today and is fully integrated with...

  3. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  4. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Voice Search for the Local Stores When it comes to large brands or enterprises that don't necessarily have local stores, we should determine whether they need to modify their search strategies. If a brand has difficulty ranking for all highly...

  5. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Users who click the "Install Now" link embedded in the ad unit will be taken to either Apple's or Google's app stores, where the actual download occurs. Looking at the Mobile App Install click data provided by Facebook, it appears Segment 1 is the...

  6. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Users can discover and find apps in two ways: searches through the app stores as well as searches on search engines. The descriptive content submitted with the app is vital to the app’s success in the app store when submitting an app to app stores.

  7. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Offer them after-hours shopping at your stores, a few free hours of your services, or invite them to a special VIP party. Identifying the key influencers among your target audience is fairly straightforward.