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  1. Cross-Device Measurement: Believe the Hype

    The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. Normally, third parties use a unique email address for cross-device...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    Here you can select whether you want your campaign to target products from online, in-store, or both. The product is still very new and I expect to see the new features that launch over the next few quarters, which should help us measuring the...

  3. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    TIP: Fifty-five percent of holiday shoppers check availability of an item using their mobile before going to a store. Mobilize your PPC ads to reach these shoppers – include store hours, directions, and highlight your Black Friday-specific promotions.

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if the fire department's blog has a post that talks about how your store donated free eyewear to all visually injured fire victims within their geographic jurisdiction, the link becomes far more relevant and useful in ranking your website.

  5. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim of providing customers a chance of getting ahead with their shopping. Ad extensions should also be used on any promotional...

  6. How to Create a Social Media Friendly Landing Page

    They tweet in the line at the grocery store. In an ideal world where time, talent, and money aren't issues, you should create a landing page for each specific audience you target. Community managers can create great little posts that entice and...

  7. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    For example, Starbucks, along will other restaurants, will soon let you pre-order, in order to make the in-store experience faster. Facebook chose to wait until a community asked for it, so they knew it would be a success with that target group.

  8. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. By simply appending Facebook's tracking pixel...

  9. 4 Ways to Expand PLA Success in 2014

    With these additions, PLAs tie in to physical store locations and available offline stock. When marketers pinpoint products that perform really well within a broad product target, they should remove them and create more specific product targets so...

  10. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Set up local searches to trigger social promotions that offer discount coupons for in-store purchases. On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated...