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  1. How to Create a Social Media Friendly Landing Page

    They tweet in the line at the grocery store. In an ideal world where time, talent, and money aren't issues, you should create a landing page for each specific audience you target. Community managers can create great little posts that entice and...

  2. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    For example, Starbucks, along will other restaurants, will soon let you pre-order, in order to make the in-store experience faster. Facebook chose to wait until a community asked for it, so they knew it would be a success with that target group.

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. By simply appending Facebook's tracking pixel...

  4. 4 Ways to Expand PLA Success in 2014

    With these additions, PLAs tie in to physical store locations and available offline stock. When marketers pinpoint products that perform really well within a broad product target, they should remove them and create more specific product targets so...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Set up local searches to trigger social promotions that offer discount coupons for in-store purchases. On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated...

  6. Adobe Adds Cloud-Based Mobile Services

    Geo-Location Targeting: Marketers can target mobile app users based on their GPS location and proximity to a point-of-interest such as a retail store, sporting event, or concert venue to offer more personalized user experiences and deliver more...

  7. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Paying attention to how search influences the customer journey and planning promotions that coordinate with brick-and-mortar store(s) will drive increased holiday sales. According to the JWire Q2 mobile shopping report, the main in-store mobile...