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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Visibility for keywords searched and content sites that your target market is using. You can also see the type of audience visiting the site and similar sites that you can analyze. Ask yourself: Do any of the referral or exit sites offer...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Visitors to their sites view customized content based on: From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer, search for more...

  3. Google Improves GDN Targeting With Bizo Audience Segments

    While advertisers could control specific sites and placements, DSPs and direct to partner buys often provided superior targeting capabilities. As advertisers continue to require their digital marketing efforts accountable for results, the ability...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    In August of last year, Google Analytics stopped showing webmasters which keywords were guiding traffic to their sites. Within hours, Barby got precisely what he asked for: a tool that allowed him to pull URLs tweeted by a specific user and then...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    And when you go and view that guest blog post in question, it actually went above and beyond proper linking for guest blog posts because the post only links to Google's own sites as well as a single link to a Pubcon conference session, despite...

  6. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. Managing one site and one SEO campaign is far easier than...

  7. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    And as Google drives more traffic to those sites, it gains more intelligence about that content and how users interacted with that content. Each change should help a website get closer and closer to recovery, which unfortunately isn't the case with...

  8. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Review of content placed in third-party sites for event promotion to ensure SEO visibility is maximized. B2B marketers realize that they need to consistently reach their target audience to successfully close business.

  9. Machine Learning Basics for Better Content & SEO Results

    In the example above, such things as how many other target sites linked to from the source page are suspected of buying links, the probability weighting of those suspicions, the past history of all sites involved in the analysis and a host of...

  10. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    However, it's absolutely critical that you're creating high quality content, and using extremely stringent criteria when selecting your target sites. We can continue to expect micro adjustments to Panda and Penguin that continue to target both link...

  11. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Encourage linking to your content from other sites. They should be treated in a manner that is equivalent to your audiences on the major social sites. The paid media that works best today is targeted at specific users who look and act in ways that...