Hacked Sites If Google's algorithms believe you or your site is an authority in a particular area, they want to make sure those sites rank a little bit higher than other sites. They are looking for some additional signals for sites that are in the...
In doing so, these videos can then become visible to target connections on important B2B social networking sites like Google+, LinkedIn, and Twitter. Let's review these top sites from a B2B social marketing perspective so we can crown an undisputed...
While measuring the volume of shares and mentions through various social sites is a good baseline metric, the key is in noting "business significant" social media profiles involved in this process. In addition to evaluating the specific pages "not...
The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text links across numerous sites with little real value. Send Your Press Release to Specific Sources
Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals. For example, a search for Starbucks returns threads related to the overall brand...
In these scenarios where signed in users, search query modification, Chrome browsers, "cookied" users and toolbar data provide massive datasets of engagement signals to search engines on how users interact on sites, we need to drive optimal...
SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites, says Google's John Mueller. Google Play Music Arrives In 7 More Countries – The Next WebNow in...
For example, if your company uses outreach to build links toward product pages, your outreach team needs to know this because the types of sites it will target and how each member will pitch them differs drastically depending on the desired outcome.
Nothing’s stopping you from using RTB to target specific sites, but it just doesn’t make a whole lot of sense. In the early days of RTB, advertisers expressed some legitimate concerns about the sites on which their ads appeared.
Given the oversaturation in with cold email outreach, one way to increase your chance of getting links with authoritative guides – particularly links that are highly relevant – is to cite a variety of resources and reach out to those sites and...
Head so take advantage of this feature to encourage visitors to visit a specific landing page or go to your social media sites. Essentially, YouTube is working to help advertisers better engage their target customer base by encouraging and...
The domain quality scores for these media sites are very high, but if no one is reading the content, it has no value to readers. But we found gaps and shortcuts in their algorithm, which we used to take our sites and clients to the top.
This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. Managing one site and one SEO campaign is far easier than...
These types of sites are able to promote a wide range of products and services. In such a crowded space where everyone is using the same basic tactics, only those who utilize creative forms of outreach specific to their target vertical will be able...
As I predicted in "SEO Revelations for 2013", I believe Google will take action (or more action) against sites that have too much rich anchor text in their backlink profile. This is a popular strategy many people use to promote their sites.
Increasingly, major sites are littered with pixels, many of them placed by old vendors and no longer in use. By amassing an enormous amount of data on user behavior, online marketers can target customers more precisely and serve ads more...
It’s also directed at sites with little or no original content (i.e.another form of “low value” content). But with Panda, Google has taken a dramatically different approach to how they view and treat sites with high degrees of duplicate content.
In the stimulus phase of a purchase funnel, brands have the opportunity to engage with users, creating awareness through visibility created from SEO outreach, content promotion, and associations with third-party sites.
While not necessarily bad if maintained correctly, guest posting sites aren’t known for their quality. What readers do such general sites attract? If quality blogs show that guest posting can be a legitimate practice, then content creators won’t...
While some people simply click the top sites without consideration (Google is flawless in its ranking systems after all) most, at least, scan the titles and/or descriptions to see if the site is a match for what they're looking for.
