SEO News

Target Site Placement Targeted Campaigns

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  1. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    The general idea is that when you choose to site target, or list a website as a managed placement, you are entering a "one ad vs.many" auction. When advertisers find a website that performs great in a contextually targeted campaign (automatic...

  2. PPC Content Advertising: The Latest Tips and Best Practices

    Placement-targeted: "Google, please place my ad on all available web site pages of the sites (or sub-section of sites) I've listed here. Enhanced campaigns: (Google rolled this relatively new feature out just a few months ago) "Google, please place...

  3. SES New York is a Search Expo as well as an SEM Conference

    Onward Search offers a full range of recruiting, staffing, and talent management solutions to include temporary staffing, consulting, and permanent placement options to ensure our customers have access to the right talent to get the job done.

  4. Google Mobile Advertising on the Content Network

    Create a new keyword-targeted campaign in your AdWords account (it's not yet possible to create mobile placement-targeted campaigns). Most importantly, you'll be able to run Placement Performance reports and see which sites don't perform well for...

  5. Placement-Targeted Campaigns: Taming the Beast

    In an earlier column, I advised readers to monitor performance of keyword-targeted campaigns on a site-by-site basis using Placement Performance reports. Several readers have written to report that they've attempted to implement this strategy, but...