Another niche social player worth exploring is question-and-answer site Quora. For example, a search for Starbucks returns threads related to the overall brand, location- specific brand such as Starbucks UK, products like the Starbucks Card and...
What we need to consider is which elements are crucial for the search engines and the visitors to let them know what the core of the site is about. The goal here isn't to bold as much as you can; it's to create a compelling ad for the searchers...
Optimize the global navigation template of the site. User Experience: Evaluate and improve important user experience metrics like site speed, bounce rate, and time on site. Optimize additional internal site link opportunities.
It’s not enough to add some fresh content about the Parthenon to a Greek site. Site structure, as well as feedback from phone-in clients, often gets overlooked when defining the best user experience for users in specific countries.
Enterprise SEO captures and builds upon opportunities not just across your site, search and social campaigns but focuses on the interplay of data across these functions. The growth and importance of SEO and the fusion of search, site, and social...
If initiatives to optimize consumer-facing opportunities are offered in English only, site owners will miss the opportunity to increase revenues and build brand loyalty with the largest segment of the online shopping community – both local and...
The 30-person search team is divided into three pillars: paid search, organic search and site optimization. Adobe also can run its own digital marketing analytics suites, including Site Catalyst and Discover, and run the data through BrightEdge.
We're optimizing on-site search to increase average order value. We think of SEO as being a double-edged strategy: We use BrightEdge to manage our keyword portfolio led to engage with Google at the algorithmic level, and then when the customer...
A recent study conducted across the European Union found that only 18 percent of users said they would make online purchases from a site that was not in their own native language. Similarly, Facebook is the number one social media site worldwide...
Why are spammers and malware authors clicking on Facebook ads that appear around the site to Like sites, rather than using the Facebook search function, where they have access to dozens or hundreds of results per keyword, all lined up neatly for...
A project like site redesign, SEO revamp, or targeted social media campaign lasting six months or less is a great place to slot in an agency for targeted support that can be wound down when the project is complete.
While there’s certainly nothing wrong with watching a tutorial on Cool New Site X or getting a free trial of Wow Super New Program Y, it’s important to show those tried and true tools that have served you well in the past a little TLC (until it...
That’s huge,” says Theresa Rockovich, Search Engine Marketing Specialist at ModCloth, “This proves that by targeting the right audience on a granular level, we can drive potential shoppers to our site, where they spend significant amounts of time...
They point to 20 million unique visitors to the social site in the month of December as evidence of its resounding success. Their goals, when we look past the fluffy time-on-site and sharing metrics, are the same.
If there are multiple language versions of the website, each language must use rel="alternate" hreflang="x" (e.g.a page in Spanish must have a rel="alternate" hreflang="x" link to the English and French version and the English and French version...
We put one line of JavaScript in the global header of your site. Monetate Agility Suite launches today, giving marketers the ability to run tests and make site changes on the fly, even from a tablet or smartphone.
There are many specific tactics you’ll need to employ but the most important one would be local links to local pages on your site. Several businesses would like to implement search marketing abroad but either the translations would be too expensive...
Twitter trends) and on your site (i.e.visits from a specific keyword) can keep you ahead of the curve and allow you to take advantage of trending search terms. Increase On-site Discovery With Internal Links and Dynamic Content
Gordon Choi, senior manager at local online travel portal Ctrip offers three steps for advertisers to plan their search campaign from trend research, keyword research, and process automation on Baidu and Sina Weibo, one of the more popular...
If there are 10 links on a page and none of them are related to each other and few or none are related to the site itself – how much value should they pass? Add the +1 button to your site, ask your friends and family to +1 you (note: this advice...
