SEO News

Target Site Global Search Marketing

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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Track the traffic from organic search all the way through to conversions and revenue on your site. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in...

  2. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    As Google mentions on its Inside Search site Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site. Over the last 12 months we have witnessed a content marketing explosion...

  3. ROPE: 4 Essentials for Global Integrated Digital Marketing

    It’s not enough to add some fresh content about the Parthenon to a Greek site. Site structure, as well as feedback from phone-in clients, often gets overlooked when defining the best user experience for users in specific countries.

  4. Going Global: Localize Your Message for Holiday Retail Traffic

    If initiatives to optimize consumer-facing opportunities are offered in English only, site owners will miss the opportunity to increase revenues and build brand loyalty with the largest segment of the online shopping community – both local and...

  5. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Why are spammers and malware authors clicking on Facebook ads that appear around the site to Like sites, rather than using the Facebook search function, where they have access to dozens or hundreds of results per keyword, all lined up neatly for...

  6. 5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know

    While there’s certainly nothing wrong with watching a tutorial on Cool New Site X or getting a free trial of Wow Super New Program Y, it’s important to show those tried and true tools that have served you well in the past a little TLC (until it...

  7. ModCloth Converts Customers into Brand Evangelists with YouTube

    That’s huge,” says Theresa Rockovich, Search Engine Marketing Specialist at ModCloth, “This proves that by targeting the right audience on a granular level, we can drive potential shoppers to our site, where they spend significant amounts of time...