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Target Site Demographic Targeting

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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our demographic and cookie-based targeting via the GDN wasn’t necessarily bad. Layered over demographic modifiers. Average visit duration was half of the site average. Individuals who had kid-related interests (Interest Targeting)

  2. Valentine’s Day 2012 Ideas for Marketers

    Try targeting your ads in different demographic locations, this will help you narrow down what parts of your local area will work the best. Include Seasonal References: Affirm what the searcher is looking for, for example, “New year, new love” and...