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  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site. As Google mentions on its Inside Search site Build your personal brand and share content from conferences, Google...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So then later down the line in your customers' journeys, Fleck went on to say you can start to have promotions from an email standpoint to lead them to content on your site and begin to measure their level of engagement to build custom segments.

  3. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    A consumer's first exposure to your brand may occur through a display ad impression, but he may take no immediate action because he has never visited your site or heard of your brand before. Finally, he may conclude his purchase by visiting the...

  4. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Pinterest Analytics tracks data based on pins originating only from your site. Pins: Images pinned from your site. What pins are bringing the most traffic from Pinterest to your site? Repins: Which pins originating from your site are being repinned.

  5. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    If, however, your "interaction" goal is to drive searchers to your site, you should be using CPC bidding instead. Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all across the web.

  6. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    After all, when you take it off their site, they lose leverage, data and no longer own the relationship. And, when each and every platform leads back to the website, the customer can easily connect the dots and engage the brand, even if they aren't...