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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Define your target market or ideal customer and focus 100 percent on them. How do they price services and deliverables compared to your proposals and agreements? The goal of these "lessons" is to help you use what I found worked best and apply...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    Product Inventory – includes in0store availability and price. As well as the price, title, and image, these ads will also display a store marker. Here you can select whether you want your campaign to target products from online, in-store, or both.

  3. SEO Is No One-Trick Pony

    Finding the keywords/themes of this content is the art/science of SEO (you want to target keywords that have search volume, are relevant, AND that you stand a fair chance of ranking for; see Competitive Analysis, later).

  4. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    You'll want to conduct a handful of interviews for each segment in your target audience. Values they found important in the product or service (price, functionality) Creating killer content won't do you any good if it's not something your users...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    How are they positioning their product – is it based on USP, price or special discount? Keywords are being bid on by several of your competitors that you don’t target, so you could expand your reach by adding them to your account.