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  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    You'll want to conduct a handful of interviews for each segment in your target audience. Values they found important in the product or service (price, functionality) Creating killer content won't do you any good if it's not something your users...

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    How are they positioning their product – is it based on USP, price or special discount? Keywords are being bid on by several of your competitors that you don’t target, so you could expand your reach by adding them to your account.

  3. Expanding from Local to National SEO with Google Trends

    If the interest of your search phrase is declining, you should consider alternative phrases to target. Most companies will target their surrounding areas. With this tool and data, you can target the areas with the highest interest to get the most...