Their objectives are to drive business leads, influence customer markets and grow brand presence and authority. Not only are B2B marketers looking for keywords opportunities that have demonstrated traffic estimates, but also keyword themes that...
It's there to help you understand where your visitors are located in the world so that you can see which markets are good for your business and where you may need to improve marketing or services. Use it to save money, grow your business, and...
Promote content to all appropriate audience segments and target markets for maximum return on each piece of content. Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan Karunakaran, will join me Friday afternoon to...
Advertising isn't the only way Twitter is offering users new ways to engage with one another and markets brands. Advertisers can target users by geography, interest, gender, device, keywords and more.
Skrill’s payment solutions are used by over 140,000 online merchants around the world and just last week, they partnered with Yandex in Russia, integrating with Yandex-money (the most popular form of payment) and now opening up a massive ecommerce...
Optimizing for Local Markets As with traditional SEO for websites, the description for the app should be written for the target audience and be optimized with relevant keywords. When investing resources in localizing your app, be sure to know your...
Note that I did not even bother with sites that have lots of footer links, lots of links on the right rail of pages, links from foreign language sites, links from markets where you don't sell/promote your stuff, etc.
It’s a problem because the complexity that is AdWords has had a familiar side effect: advertisers are forced to spend huge resources mastering AdWords at the expense of mastering their markets. The latest encroachment on advertiser’s freedom to...
This idea is great in theory, and there will even be times when this is the best option, but with many large and competitive markets this is a recipe for failure. Still, as common markets mature and competition increases, optimizing abroad may...
It also means that Twitter has become a force to be reckoned with, and is now able to influence global markets. This means that your opportunities to leverage positive consumer sentiment by getting positive, sticky language in front of your target...
Few markets are specifically catering directly to the new set of digital savvy 65-year-olds. As the baby boomer age continues to grow older, it presents a unique opportunity for online marketers to target those over age 65.
The markets have changed, the search algorithms have changed, the SERP results have changed, and how we define what we do is changing. Look into building a system that helps you understand what their strategies are and what their target keywords are.
Understanding business strategy, target markets, target personas, collateral, and case studies are part of this. So… you're now a content marketer and not a SEO practitioner. You're now a strategic thinker and not just a technical or tactical...
You can tell markets in which undifferentiated head-to-head competition reigns by two markers: hyperbolic marketing and differentiation by price. For example, if you sell greenhouse kits, you could be serving any number of markets:
Know the target markets and understand that a simple translation is likely insufficient if you don’t want to appear as an obvious outsider. Retailers widely recognize the benefits of expanding their brand to global markets; the rewards are more...
SEO professionals need to identify and network with key influencer’s in their client’s target markets, to develop trust, mentions, and links. Cassandra Oryl is a Principal at Slice Communications, developing creative, insightful, and relevant...
This will generally be more applicable for the largest sites and markets. Their national deals are usually local deals run in multiple markets. Groupon, for example, primarily serves local markets. Those who primarily target offers to a local...
Target Your Markets Even if you consider your products or services to have truly global appeal, it can help to focus your efforts on one or two target markets to begin with. Don't just go on a hunch, but research your target markets thoroughly.
We now have an Australian site targetting .com.au and so on and so forth for the UK and U.S.markets. If for example Google rank a prominent .com site in all regions, despite this being specific to one region, and the titles and descriptions are...
This assumption jibes with Yahoo’s study of users and may or may not be true in the country mix Limited Run markets to. We set up our website to record all traffic and tested a handful of our branding target segments.
