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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Support of Google AdWords RLSA adds another arrow to our customers’ quiver of audience targeting options," says Matt Ackley, chief marketing officer at Marin Software. Marin Software is staking its claim as the first Google API partner to support...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    This is a key question Marin Software set out to answer when it conducted research and published findings in a new white paper, "The Multiplier Effect of Integrating Search and Social Advertising. Successful marketing executives recognize that...

  3. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    Marin Software has a new feature which allows customers to choose a position in the paid search results and stay there. These new features and partnerships come on the heels of Marin Software's March IPO, in which they exceeded expectations...

  4. The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets

    According to Marin Software, a leading provider of paid search management software, which includes bidding, this gap averages about 7 percent and varies widely by industry and keyword. Put another way, if your ROI on your paid search campaign is 10...