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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. Channel data must not live in silos, so marketers should...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Ernesto Bruce, Adidas America's director of soccer, noted on Forbes.com that the 2014 World Cup would be the "largest marketing campaign in the history of Adidas soccer. Not only is it their home turf, but we all know that Google will favor a local...

  3. Pre-PPC Strategies For Launching a New Product

    Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about people who like similar products and services to the ones his clients plan to launch. You use Graph Search by entering strings of search...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Don't lose sight of the fact that there is indirect Google search love for the engagement you get on Google+. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the availability to just those accounts was to...

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    This partnership will help open the competition in digital marketing and will facilitate global networking. One of the fastest growing trends currently in digital marketing is real-time bidding. Today, we are finding it much more effective than...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform. For example, with combined search and Custom Audience retargeting, you could target Facebook users who searched for...

  7. Localization for International Search Engine Optimization

    Now take that to a global level and you can see how one generic set of target keywords may not be enough. Rather than simply using a generic search term in the hopes that it is used universally, you want to use the terminology and language of your...

  8. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. The content that finds its way through the complicated maze of devices...

  9. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques. It is the relationship between structured data and search marketing that is of topic relevance to today’s...