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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    This partnership will help open the competition in digital marketing and will facilitate global networking. One of the fastest growing trends currently in digital marketing is real-time bidding. Today, we are finding it much more effective than...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform. For example, with combined search and Custom Audience retargeting, you could target Facebook users who searched for...

  3. Localization for International Search Engine Optimization

    Now take that to a global level and you can see how one generic set of target keywords may not be enough. Rather than simply using a generic search term in the hopes that it is used universally, you want to use the terminology and language of your...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. The content that finds its way through the complicated maze of devices...

  5. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques. It is the relationship between structured data and search marketing that is of topic relevance to today’s...

  6. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Updating global search and media processes requires a strong internal leader with proven experience managing integrated marketing campaigns. Many marketing pundits and practitioners can agree that valuable content continues to be the darling of...

  7. Going Global: Localize Your Message for Holiday Retail Traffic

    Like Debenhams, retailers can increase global sales through traditional marketing, multilingual website content, video, social media, and mobile platforms. Retailers widely recognize the benefits of expanding their brand to global markets; the...