When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that...
Demonstrating ROI is a critical element of marketing performance. This is a critical way you can explain the value of content marketing assets, created to provide visibility for important keyword strategies, and limited by "not provided" search...
Whether you’re just starting to invest in social marketing for your business or are looking to take social to the next level with advanced strategies and tactics, SES New York is featuring several sessions each day to share idea’s about how to...
Next week SES New York will offer training and education on the latest and greatest trends from expert speakers on a wide range of online marketing topics – from B2B social media to relationship building.
Because marketing and branding professionals are seen as more of thought-leaders, these business professionals will need to spend good time finding and answering questions that work within their knowledge-base and update their statuses with...
In 2013, it’s more important than ever to not lose sight of the "digital" – and all of its slick, sprightly luxuries – in "digital marketing. Traditional marketing often intuits based on research; it has an immeasurably instinctive quality to it.
People are always looking to the future marketing trends. On the right side, we see great opportunity to target Yelp in the Google Display Network. Don’t just be a follower! Be ahead of the trends in PPC for 2013.
PPC is a great way to vet marketing messaging and get immediate response data without spending a lot of money on creative and traditional media. Sure, it’s possible to run PPC campaigns without a target CPA in mind – we’ll just try to get the...
In this episode of SEW Weekly, Gary Fearnall, Director of Marketing Solutions for Canada, joined co-hosts Thom Craver and Miranda Miller to talk social advertising and Company Pages. LinkedIn Ads - Target by Industry, Geography, Position available...
Complicated marketing, content, regional and brand communications silos often collaborate infrequently and impersonally with IT teams and forget to work toward a common goal: the target segment in that country for that product suite or service.
We get all excited about tweeting at marketing conferences, but we’re not exactly normal, in the grand scheme of things. If your conference is an industry event for waste water sanitation specialists or cancer doctors, you’re going to have to use...
At digital marketing agency TPG, Freid uses social to communicate with customers and to extend his clients’ reach into new audiences. AimClear’s Online Marketing Account Manager Morud lives and breathes Facebook marketing; she’s managed ad...
Mike Essex is the Online Marketing Manager at Koozai, a Digital Marketing Agency For example, SEO shouldn’t be an after thought – when PR, marketing or social media is creating content for a campaign, SEOs should be actively involved in finding the...
The role SEO plays in the growth of these brands is both critical, yet nuanced, and part of a broader marketing strategy. For example, a search for "industrial strength glue" is a relatively nondescript query that fails to identify the needs of the...
Last week, Altimeter Group published its report "The Converged Media Imperative," which explores how paid, owned, and earned media can join together to become a disruptive force in digital marketing strategy.
People often think that business-to-business (B2B) marketing is cut-and-dried while business-to-consumer (B2C) marketing is a fundamentally personal and emotional experience. In its fantastic BuyerSphere research, Enquiro documented that B2B...
This is the same idea as any other marketing really; you want as many eyeballs as possible on your product. Find great sources for links by simply searching the web for your desired target keywords. Whether you're starting from scratch or looking...
Good SEO professionals understand how search marketing strategies work in-line with your brand’s target markets and marketing strategy. Examples of marketing strategy-specific questions your SEO should be asking include:
For example, “The Keyword ‘Online Marketing’ drove 300 leads in April but only 3 opportunities (1 percent conversion rate) at a total over $30,000 annual contract value. The concepts in this article can be transferred to most marketing and CRM...
At the Online Marketing Summit in San Diego last month, I heard a UBM marketing executive say he believes that marketers have exchanged the focus of good story telling for data and analytics. But beyond the charts, numbers and infographics – the...
