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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Marketing to existing customers is a great way to boost repeat sales. By simply appending Facebook's tracking pixel, you can now segment website visitors into target audiences and re-engage them with highly targeted messages across the world's...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    B2B marketers realize that they need to consistently reach their target audience to successfully close business. In fact, Aberdeen's 2012 Marketing Lead Management research report found that, on average, prospects receive 10 marketing-driven...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    What changes you need to make in 2014 depends largely on where your company stands now in relation to an active content marketing strategy. We can continue to expect micro adjustments to Panda and Penguin that continue to target both link quality...

  4. How to Build Your First Content Marketing Strategy

    Publishing content on external publishers with an existing, established audience that fits your target criteria should be a primary goal of your content marketing campaign, as it can yield tremendous ROI while also establishing your brand as an...

  5. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Review Your Shipping Requirements: You need a strategic plan for a sustained marketing effort throughout the season (probably 4-6 weeks long). Your target audience is moving between platforms such as reading email, conducting searches, as well as...