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  1. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. With several successful social networks, accompanied by the continuously...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. Channel data must not live in silos, so marketers should...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Do you have display creative in place considering that your target countries may have an influx of different languages and cultures? Ernesto Bruce, Adidas America's director of soccer, noted on Forbes.com that the 2014 World Cup would be the...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Content marketing is a great way to perpetuate these valuable recommendations. Obviously this type of marketing is niche-specific, so these examples are just meant to inspire you. Why Content Marketing Matters for the Financial Industry

  5. 10 Shocking Facts About Content Marketing Today

    As marketers find new ways to reach their target audiences and technology continues to evolve, the future of content marketing continues to get brighter. For this reason, marketers need to continue to place value in their email marketing campaigns...

  6. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Not all apps are created for the same purpose or target audience so...

  7. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    The back-to-school marketing season is in full swing according to data coming from PM Digital's fourth annual "Back To School Trend Report". Even though consumers may not always be receptive to back-to-school marketing so "early" in the summer, PM...

  8. Pre-PPC Strategies For Launching a New Product

    Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about people who like similar products and services to the ones his clients plan to launch. With all this information, you can start to get a more...