It's pretty common for brands to become fixated on one particular competitor; I've seen entire marketing strategies geared towards beating another brand, rather than hitting a specific revenue target.
In today's data-driven marketing reality, every pixel, activity and campaign can be tracked and measured to allow marketers to get as close as possible to certainty. If in war three quarters of the factors are wrapped in fog, in marketing we're...
As Shari Thurow, Omni Marketing founder and SEO director, explained in a Level 433 interview: Modern marketing and design utilizes both SEO and usability skill sets and for many the usability versus SEO balance is a organizational issue that can be...
Kristopher Jones, renowned Internet marketing expert and former president and CEO of Pepperjam, has done it again. The third edition of his "Search Engine Optimization: Your visual blueprint for effective Internet marketing" is fabulous for budding...
To truly know how your inbound marketing is shaping up, you need to look at segments of data. Mobile marketing name Social action target You've heard it before, aggregate data is meaningless to achieving your business objectives.
When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that...
When we talk about the "who" of a content marketing strategy, we're talking about the target and the actual audiences for your content. When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach...
So it's not new; for years companies have been using data mining for marketing purposes but it looks like Google Now is raising the bar with its predictive search capabilities. A few years ago, Target used a statistician's expertise, Andrew Pole...
And sometimes people are just registering certain country code top-level domains (ccTLDs) because they are trendy, especially for marketing purposes. In the Geographic target section, select the option you want.
Demonstrating ROI is a critical element of marketing performance. This is a critical way you can explain the value of content marketing assets, created to provide visibility for important keyword strategies, and limited by "not provided" search...
Engineers do extensive research on their target, from industry research to current products in market. You can promote a free give away of concert tickets, propose dropping marketing paraphernalia off the Empire State Building, offer scholarships...
Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile. But the press release is still a valuable tool for online marketing in a number of ways.
Through what we’ve been terming content marketing, which is really something PR agencies and media agencies have been doing for decades, we can effectively reach our target demographic to raise awareness and interest in our clients’ business.
Where you choose to focus your efforts should include a thorough analysis of your target audience, business model, industry and your goals for each network. Quora can also be used to inform your inbound marketing campaigns by optimizing your buyer...
By integrating with your marketing strategy you will be able to better target and predict social interactions and announcements. Online marketing ailments, however, may not be so easy to identify. Creating a long-term social calendar will allow for...
What rightful place does social has in the search marketing mix? The implication for sustainable social marketing strategy is to keep everything clean, and maintain your social presence just as cleanly as you maintain your website presence for SEO.
Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require advertising on more and more TV shows.
An app usually has two pages to optimize: the app store page and a marketing page on the business’s website. As with traditional SEO for websites, the description for the app should be written for the target audience and be optimized with relevant...
We all know the outcome, using a mixture of familiar terms with different meanings led to advertiser confusion, which in turn led marketers to bad decisions and poor results, which is why so many marketers cut back on Bing Ads, or even stopped...
Brands can now target users based on their activity outside of Facebook, across desktop and mobile channels, and offline entirely. Paul Marcum, director of global digital marketing and programming at GE, is already thinking about how he’d like to...
