SEO News

Target Market Global Search Marketing

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  1. Localization for International Search Engine Optimization

    Find out how your competitors are advertising their products and services in the same market. Now take that to a global level and you can see how one generic set of target keywords may not be enough. Rather than simply using a generic search term...

  2. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Search engines: Changes to algorithm, updates, SERP updates, market share. Target audience: Personas, keyword search volume, trends, news. If in war three quarters of the factors are wrapped in fog, in marketing we're making progress to have more...

  3. ROPE: 4 Essentials for Global Integrated Digital Marketing

    However, integration continues to be a problem, especially across organizations with a global market presence online. Updating global search and media processes requires a strong internal leader with proven experience managing integrated marketing...

  4. Going Global: Localize Your Message for Holiday Retail Traffic

    Localization experts can help choose images that accurately reflect the brand’s image and messaging, and carry positive connotations in each target market. How Debenhams Grew Its Market Debenhams chose the German market because it has been...

  5. 3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

    This strategy works for both business and consumer products and by intercepting the customer via search, 3M has found "our own outbound stuff is not as effective," and they are able to stimulate new purchases and educate the market with an online...

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Why are their ads appearing in front of 13-year-olds and people from Egypt if that isn't their target market? Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more accurately measure the...

  7. How to Launch an English Only Global Search Marketing Campaign

    Several businesses would like to implement search marketing abroad but either the translations would be too expensive, there are too many unfamiliar market/export regulations and/or shipping costs dig into revenue.

  8. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Yahoo’s organic search results are scheduled to transition to Microsoft Bing for the India market, a process that is expected to be completed by mid-September, according to a company spokesperson. Naver commands more than 70 percent market share in...