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  1. Pre-PPC Strategies For Launching a New Product

    But for the purposes of this article, the information gleaned in step 2 allows you to begin engaging with your target market. Step 3: Engage Your Target Market with Facebook Ads PPC has long been the cheapest, quickest, easiest way to test-market...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you know your market is in North and South America, the followers you pick up from Germany, India, and Malaysia won't be worth much more than a number in one of your circles. Don't lose sight of the fact that there is indirect Google search love...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Android dominates the industry by making up 56 percent of the market share with Nokia following with 31.5 percent of market share. Apple having 34.7 percent of the market share in 2012 demonstrates iOS as the dominant mobile operating system in...

  4. Localization for International Search Engine Optimization

    Find out how your competitors are advertising their products and services in the same market. Now take that to a global level and you can see how one generic set of target keywords may not be enough. Rather than simply using a generic search term...

  5. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Search engines: Changes to algorithm, updates, SERP updates, market share. Target audience: Personas, keyword search volume, trends, news. New keywords you want to target. Your company sells video supplies and one of your target keywords is the...

  6. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Domestically, mobile search may not be a significant enough market to warrant investment, but if you’re expanding to India you had better consider mobile phones in your program. There could be significantly less competition using a secondary...

  7. ROPE: 4 Essentials for Global Integrated Digital Marketing

    However, integration continues to be a problem, especially across organizations with a global market presence online. Updating global search and media processes requires a strong internal leader with proven experience managing integrated marketing...

  8. Going Global: Localize Your Message for Holiday Retail Traffic

    Localization experts can help choose images that accurately reflect the brand’s image and messaging, and carry positive connotations in each target market. How Debenhams Grew Its Market Debenhams chose the German market because it has been...

  9. 3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

    This strategy works for both business and consumer products and by intercepting the customer via search, 3M has found "our own outbound stuff is not as effective," and they are able to stimulate new purchases and educate the market with an online...