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  1. Embracing the Nation -- Why Localizing by Country Works

    Australia, Canada, Norway, Singapore, Thailand, UAE, etc). For instance, my company recently conducted the localization of a major U.K.tourism industry website, creating 48 individual websites for 48 different countries, including three different...

  2. MSN adCenter Officially Launches & Changes Name to Microsoft adCenter

    s availability in Singapore and France and serving 100 percent of paid search ads in these markets. s online advertising platform now serving 100 percent of paid search traffic on Microsoft® online properties in the U.S.market.

  3. Targeting Search Ads By Demographics & Behavior

    After going live in France and Singapore in last fall, the US pilot of MSN adCenter began in February with more than 3,500 advertisers. Google targets top slot in China's online advertising market. In addition, search profiling makes it possible to...