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Target Market Demographic Targeting

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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our demographic and cookie-based targeting via the GDN wasn’t necessarily bad. Layered over demographic modifiers. Individuals who were shopping for kid-related products (In-Market Audiences) Here is a quick breakdown of a few targeting strategies:

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    A mobile advertiser must be ready to spend a good amount of money for a high CTR and the large demographic. India is another emerging market in mobile advertising. Android dominates the industry by making up 56 percent of the market share with...

  3. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    She advised including smartphone search marketing in the online marketing mix if you are targeting the 20- to 40- year-old demographic. With a lot of online activity focused on entertainment and social networking, it is no surprise that the 10 to...

  4. How to Avoid Targeting Paid Search to the Masses in 6 Steps

    To help begin the process of targeting paid search campaigns with a specific demographic or niche market in mind, below are a few steps to get the ball rolling to personalize a brand. It’s the norm for consumer packaged goods (CPG) traditional...