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  1. Last-Minute SEO - Here Come the Holidays!

    You MUST protect your main domain as though you were protecting your own wallet in the middle of an open market in one of those far away places only spy novels write about. Bought that ad on Google? For those who might not know what those little...

  2. 3 Ways to Dig Deeper for Bigger Paid Search Success

    The most common approach for a national campaign is to put it in market targeting just that country. The little things in this context can be: match types, ad groups, geo-targeting, etc… It is easy, especially when the program is "successful" to...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad networks: The most stable element of Russia's advertising market. Yandex has now officially partnered with Google to change and enhance the display ad market in Russia. Now companies such as Yandex, AdFox, Criteo, Google, and Facebook have...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who were shopping for kid-related products (In-Market Audiences) There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    India is another emerging market in mobile advertising. Android dominates the industry by making up 56 percent of the market share with Nokia following with 31.5 percent of market share. Brands that have taken the lead in the Russian market for...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Earned media activity can be an excellent indicator of high performing messages for brands to amplify in market. For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then...