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  1. How to Make Your Keywords Fit Your Marketing Messaging

    Market Research This was further validated by our market research when we found more C-level marketers use agency over company or firm, and those are the people we are trying to reach. By putting together a simple survey in SurveyMonkey – or simply...

  2. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    There are other tools that have appeared on the market focusing on analyzing data from Pinterest. As you gain further insights into your target demographic, you can fine-tune your marketing message accordingly.

  3. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Search engines: Changes to algorithm, updates, SERP updates, market share. New keywords you want to target. Target audience: Personas, keyword search volume, trends, news. Your company sells video supplies and one of your target keywords is the...

  4. 3 Keys to Activating an Audience with Smarter Content

    Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. Effective content marketers follow a three-step audience research, planning, and...

  5. 5 Rules to Effectively Use Press Releases for Links

    On a larger scale, month, time of year, or proximity to a huge event in your market are other factors that could mitigate your choice of release date. Now that may or may not be true or anecdotal, but it did make me think about when my target...