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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Get ready now, especially if your target market is back-to-college shoppers. School may have just got out for some, but that doesn't mean search marketers can take a break. The back-to-school marketing season is in full swing according to data...

  2. Pre-PPC Strategies For Launching a New Product

    But for the purposes of this article, the information gleaned in step 2 allows you to begin engaging with your target market. Step 3: Engage Your Target Market with Facebook Ads PPC has long been the cheapest, quickest, easiest way to test-market...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you know your market is in North and South America, the followers you pick up from Germany, India, and Malaysia won't be worth much more than a number in one of your circles. Thanks to circles we can organically target the right content to the...

  4. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    It's likely most pieces won't go viral – and virality should not be the motivation going into content creation – but compelling, well-executed content has the potential to compel your target audience to take action if it's properly disseminated in...