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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Define your target market or ideal customer and focus 100 percent on them. Reality eventually hit, and most of them realized they needed to market their website in order to make money. Who offers a similar service to the same market?

  2. Do Weak Links Reveal Powerful Opportunities?

    Build on your strengths – look for markets in which you already have a high presence and build on that position by creating specific offers or link-building campaigns targeted at that market. That you maybe did not realize was a market opportunity?

  3. 3 Building Blocks for Content and Search Marketing Success

    Over the last five years the way we market to people has changed. From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. Or it may be applicable to a wider group of people than the company’s...

  5. Last-Minute SEO - Here Come the Holidays!

    You MUST protect your main domain as though you were protecting your own wallet in the middle of an open market in one of those far away places only spy novels write about. Well, that depends on when you read this, but let’s say it is just after...

  6. 3 Ways to Dig Deeper for Bigger Paid Search Success

    The most common approach for a national campaign is to put it in market targeting just that country. The ability to target, exclude, or personalize your ads based on cookie data is incredible. I encourage anyone who feels like they have reached the...

  7. 5 Takeaways From the World Cup for Global Search Marketers

    Just try and fine-tune your approach and you'll be successful no matter what market you're trying to reach. Do you have display creative in place considering that your target countries may have an influx of different languages and cultures?

  8. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    You would have no idea whether you were reaching the target market you thought you were or if specific products or platforms brought in people older or younger than you imagined. In-Market Segments: This shows us which categories of products our...

  9. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Resources: One of the best things you can do to market your financial institute is to develop resources on finance that your consumers would seek out. Yes, we live in a consumer-driven world now, and not only do you need to understand exactly what...

  10. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Get ready now, especially if your target market is back-to-college shoppers. School may have just got out for some, but that doesn't mean search marketers can take a break. The back-to-school marketing season is in full swing according to data...