On a larger scale, month, time of year, or proximity to a huge event in your market are other factors that could mitigate your choice of release date. Now that may or may not be true or anecdotal, but it did make me think about when my target...
Overall, it is a vertical play within the overall definition of search engines as we know them, though there is potential to take some market share, and it is in single digits percentages at best. How do you see this impacting, if at all, market...
When running market mix models, numerous marketers have found digital video to be among their highest performing platforms; perhaps because it delivers the sight, sound and motion of TV in a lean-forward environment.
Although the United States app store market is the largest revenue opportunity, users from other countries can benefit from an app that supports their native language and country. As with traditional SEO for websites, the description for the app...
Mine competitor assets: There are a number of SEO tools on the market that allow users to find the "top pages" on competitor websites. Target only the best opportunities. We received a request from a site owner to reconsider http://www.example.com...
Search marketers simply cannot expect to brainstorm a few entertaining ideas, grab a few factoids, produce a story board, and go to market with a big brand content marketing piece. It’s been my experience that the majority of brand marketers have...
What really makes these programs trivial for Google or Bing to flag is when the award badges seem to appear only on the lesser authoritative sites of a market segment. If you have 2 minutes with a customer, and the law required that you show a...
Take, for example, a scenario where a certain brand of products has been selling particularly well because of a sale that creates an attractive price relative to market. There is a place for that in every organization doing SEM in this hyper...
RTB will be the fastest growing digital advertising segment through 2016, according to market intelligence firm IDC. To target the right user and make the right bid, vendors need to amass mountains of (anonymous) data about what users are doing...
First, it shifts resources away from making better stuff and connecting more deeply with the market and toward lubricating the machine through which the connection occurs. When Google ceases to be a Wonka-esque mystery machine and instead matures...
Google is growing market share and vowing to implement more changes aimed at reducing web spam and manipulative linking. The next target is social media. But to the average small business owner these constant changes are mystifying or even maddening.
Social media can be a powerful medium that can add value to your business by increasing brand awareness, attracting more traffic to your website, refining insights about your target market, understanding your customer’s needs, identifying and...
Their 26 percent search market share can’t be all wrong. Wong will also outline a methodology to define a target audience on Twitter. As a PPC expert, I naturally gravitate toward the paid search sessions to get my regular dose of tips and takeaways.
To really make something like this concrete, Justin Freid, director of search engine marketing at CMI Media, said he would like to see it done in a more competitive industry – ideally with a company that isn't already number one in the market.
Quick to Market: We decided to use a 3rd party platform so we did not have to worry about website configurations, application development, or any of the other technical distractions that come with building a new content-driven website.
Domestically, mobile search may not be a significant enough market to warrant investment, but if you’re expanding to India you had better consider mobile phones in your program. There could be significantly less competition using a secondary...
With 67 percent search market share, when Google speaks, search marketers listen. The option that is best for your business depends on many factors, such as the purpose of the website, the intended target audience, and whether SEO is a factor.
Your users, target market, and potential customers. With the explosion of interest in content marketing, brands are diving headfirst into content production and publishing. But all too often the effort is sporadic, poorly planned, inadequately...
For example, if you are looking for people talking about sandals and styles then look for evangelists talking about it on the brand page, identify market keyword and discover conversational phrases. Target deep and identify association with...
Market Research (surveys, focus groups) GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from...
