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  1. Google Improves GDN Targeting With Bizo Audience Segments

    As advertisers continue to require their digital marketing efforts accountable for results, the ability to deliver display advertising directly to your target market is essential. While Google has made strides in the past, until now, much of Google...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Everyone agreed, and they spent the next hour talking about ways to promote and market the campaign. In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and search engine optimization benefits.

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Now companies such as Yandex, AdFox, Criteo, Google, and Facebook have integrated into the Russian market. Ad networks: The most stable element of Russia's advertising market. Every year the average growth of the real-time bidding market is hitting...

  4. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    And the LATAM market also excelled in advertising click-through rates. Build an Appropriate Strategy for Each Market Customize Your Creative Based on the Local Market Because Facebook in the APAC region has a significant amount of users and low...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    We still market them; but if the content's good enough, then you just have to notify them. This means identifying your target personas, defining the actions you want them to take, and then selecting and implementing the most relevant technologies...

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who were shopping for kid-related products (In-Market Audiences) For a recent GDN campaign we wanted to target parents, specifically moms over the age of 30. You can target devices by operating system and device models.

  7. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors. Keywords are being bid on by several of your competitors that you don’t target, so you could expand...

  8. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    India is another emerging market in mobile advertising. Android dominates the industry by making up 56 percent of the market share with Nokia following with 31.5 percent of market share. Brands that have taken the lead in the Russian market for...