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Target Location Targeting

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Rely on the data signals available to make informed decisions — on mobile, this means geographic and location data. In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused...

  2. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Location: Insurance policies in specific ZIP codes were worth considerably more than others. The new mobile ad preferences for enhanced campaigns removed the ability to target by device. Test multiple mobile preferred ads and remember Bing Ads...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world, especially in the elusive and emerging BRIC nations, should begin implementing mobile marketing...

  4. Content Strategy for an International SEO Campaign

    For your SEO efforts to succeed, you'll need to create a true content resource for visitors in the location you're targeting. One simple example of this is in the use of target keywords. Make sure that you use the term that people in your target...