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  1. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Although the United States app store market is the largest revenue opportunity, users from other countries can benefit from an app that supports their native language and country. It would be a waste of resources to localize for every country and...

  2. 4 Steps to Take After a Google Manual Penalty is Removed

    Egobait: "Remember that a person's name is to that person the sweetest and most important sound in any language. Target only the best opportunities. We received a request from a site owner to reconsider http://www.example.com/ for compliance with...

  3. Leverage Twitter's Influence To Work For Your Brand

    This means that your opportunities to leverage positive consumer sentiment by getting positive, sticky language in front of your target audience only takes a few seconds. Using the language of your customers will help to influence others to think...

  4. Win Earned, Owned and Even ‘Paid’ Links With Content

    But as digital grows up to become a competitor for those ad dollars it is also time for us to begin thinking, and talking the language of the wider advertising world. Once you have established your target the next stage is to earn their trust and...

  5. Twitter Ads: Are You Wasting Money on Mobile?

    Are you using that country’s natural language in your Twitter ad copy? Female and males may be more inclined to convert when using a specific type of call to action language than the other. Do your own testing to validate your own assumptions and...

  6. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Think about what language you want to define and own. Build your list, be comprehensive, and don’t limit yourself to what’s currently out there and to the existing language of the customer. This is an excerpt of a search-informed content plan for a...