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  1. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Plan for Language Translation and Localized Campaign Management Because Facebook in the APAC region has a significant amount of users and low advertising competition, Marin said it's amongst the most promising for reaching a target audience through...

  2. 4 Critical Elements of a Successful Content Marketing Team

    What language is effective in getting them to take action. What language might be an instant turn off or kill a sale. By having access to this kind of talent and expertise, you'll be able to infuse your content with insights and language that will...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Because of the Chinese language's many dialects, typing in keywords is difficult for the average surfer (e.g.weather forecast" has more than 200 different variations) With nearly half of the total mobile Internet usage in Russia, Moscow proves to...

  4. Localization for International Search Engine Optimization

    Rather than simply using a generic search term in the hopes that it is used universally, you want to use the terminology and language of your target audience. Now take that to a global level and you can see how one generic set of target keywords...

  5. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    However, as voice search algorithms are refined Google and other search engines are delivering not only more, but better results for natural language queries. If a brand has difficulty ranking for all highly competitive terms within their industry...