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Target Keyword Lists

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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    By determining user-behavior patterns that indicate specific interests, you can group users into lists and campaigns, and then use those campaigns to deliver targeted content that a specific portion of your audience wants to consume.

  2. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Once imported, advertisers can sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level, Marin says in its announcement. Marin Software is staking its claim as the first Google API partner to...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for...

  4. Future of Paid Search: Think Target Audiences, Not Just Keywords

    Once you start adding in all your varied remarketing lists things get really interesting. For the next year the best paid search managers will be the people who can understand (and explain to others) the core concepts of how to target these people...

  5. How to Build Your First Content Marketing Strategy

    But chances are those lists already exist in your industry. For example, readers love top 5 or top 10 lists. You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to your site, and what traffic...