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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for...

  2. Future of Paid Search: Think Target Audiences, Not Just Keywords

    Once you start adding in all your varied remarketing lists things get really interesting. For the next year the best paid search managers will be the people who can understand (and explain to others) the core concepts of how to target these people...

  3. How to Build Your First Content Marketing Strategy

    But chances are those lists already exist in your industry. For example, readers love top 5 or top 10 lists. You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to your site, and what traffic...

  4. Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison

    Keyword lists can be uploaded as CSV files to research the search volume. Multiply Keyword Lists Type 3: Multiply Keyword Lists It is possible to combine two or three keyword lists but the combination is strictly one-directional (A and B = AB, not...

  5. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Create a copy or a new campaign before targeting remarketing lists for search. Remarketing lists for search ads (RLSA) was in beta since July 2012 and is now open to all advertisers worldwide. To make the most of the RLSA campaigns, use bid...