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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. Once you have a good idea that you think will resonate with your target audience, provide value, and hopefully attract some...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    This can help you identify advertising targets, cross-selling opportunities, new marketing strategies, content ideas, and much more. Each age group is a different color and shown as a stack graph where each group is a block of color on top of the...

  3. Top Brands Now Testing Pinterest Promoted Pins

    A month later, Pinterest announced it would be testing the advertising format with an undisclosed group of advertisers. Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for...

  4. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal should be to create high quality content and get as many eyes on it as you can by distributing it on popular sites using social media and paid advertising.

  5. 21 Ways to Scale Content Promotion for Maximum Exposure

    Advertising on Twitter gives you another opportunity to get impressions and additional engagement for your content assets at scale. Group interviews, "best of" blogs, huge tool lists are all great examples of content types you can leverage to scale...

  6. New Targeting & Tools for Small Advertisers on Twitter

    Twitter is making its native advertising portfolio approachable to small- to mid-sized businesses because it needs to," says Brian Solis, principal analyst at Altimeter Group. That's a pretty big step for self-service advertising, and for the right...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more! Content Value 7. Advertising Value 1. Advertising (ad impressions, clicks, traffic)