Foursquare Planning to Offer Check-in Data to Target Ads on Other Platforms – Advertising Age GM Returns to Facebook Advertising After Public Split a Year Ago – Advertising AgeNo details on why GM is back, or how much they'll be spending.
Group interviews are one of my favorite content assets because: Group Interviews Publishing authoritative guides isn't a new link-based content marketing tactic by any means. And, as often is the case, just creating a piece of great content isn't...
Twitter is making its native advertising portfolio approachable to small- to mid-sized businesses because it needs to," says Brian Solis, principal analyst at Altimeter Group. That's a pretty big step for self-service advertising, and for the right...
On their website, on their shelves, and in their advertising and promotions, these products are handled separately due to their importance to the business. Once you have that Product Target created, you can bid that product on its own as well as...
Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more! Content Value 7. Advertising Value 1. Advertising (ad impressions, clicks, traffic)
Whether it’s a person or a group, each contestant is to re-create, re-interpret or re-invent the SafeAuto Jingle. When it comes to paid advertising on YouTube, we have more of a refined method for who will see the videos.
Along with three days packed full of essential content to help experienced and advertising professionals navigate the digital landscape, SES London 2013 also includes a 2-day expo featuring leading vendors in the industry, along with a host of...
That's great visibility for us and it's translated into advertising requests, guest post inquiries, and new non-agency volunteer staff. I tend to side with the "respond to everyone" group but I don't think you need to thank every single one of the...
Because marketing and branding professionals are seen as more of thought-leaders, these business professionals will need to spend good time finding and answering questions that work within their knowledge-base and update their statuses with...
As the baby boomer age continues to grow older, it presents a unique opportunity for online marketers to target those over age 65. This presents a unique opportunity to target the over 65 market through paid search on desktops, tablets, and mobile...
Media will be more likely to link to content that is compelling and provides information that goes beyond the original reporting. The latest Google changes have put a real emphasis on high quality, unique content that is linked to by quality sites.
This change is particularly relevant for brick-and-mortar retailers with a limited service area and companies that need or want to target specific areas. Watch Rimm-Kauffman Group’s webinar with Google about Product Listing Ads and read Google’s...
This data point allowed us to not only cater our messaging toward this demographic, but with new advertising options available through Twitter, we could specifically target this interest group with content.
Running your marketing campaign ideas past multiple focus groups who represent your target audience will give you a sense of not only what they want, but how they expect to use and interact with content you create.
YouTube's pay for engagement ad model, TrueView, is now available to target mobile devices via AdWords. You can customize your ad campaigns so they reach a broad audience, or focus on a niche group, depending on your marketing goals," wrote Phil...
Last week, Altimeter Group published its report "The Converged Media Imperative," which explores how paid, owned, and earned media can join together to become a disruptive force in digital marketing strategy.
Millennials are highly-skeptical of brand content and marketing in social media, instead 86 percent of consumers in that group say that user-generated content has more influence on what they buy (Source: Bazaarvoice Study) percent of all online...
It's perfect for profiling individual sites or, when planning a display campaign, drilling down by country, age group, interest etc.and finding a list of sites that fit your target audiences – and then filtering down to those that are in the...
Geo-target and take advantage of location awareness. In the 18-34 year old age group, 80 percent of those that bought a phone in the past 3 months bought a smartphone (Nielsen 2012) of 10 mobile searchers take action after a phone search (Google...
Google has unveiled changes to AdWords designed to make it easier to buy and track display advertising on its network. The new AdWords interface, which will roll out gradually over the next few weeks, will include a new Display Network Tab that...
