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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    By determining user-behavior patterns that indicate specific interests, you can group users into lists and campaigns, and then use those campaigns to deliver targeted content that a specific portion of your audience wants to consume.

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Or it may be applicable to a wider group of people than the company’s traditional target audience. Once you have a good idea that you think will resonate with your target audience, provide value, and hopefully attract some relevant backlinks, the...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    This helps you see patterns and changes in Age group activity over time and easily spot your biggest markets as well as new opportunities. You would have no idea whether you were reaching the target market you thought you were or if specific...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    So consider creating paper content and guides as well to distribute to this group. Yes, we live in a consumer-driven world now, and not only do you need to understand exactly what content your target audience wants, you need to be obsessed with...

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Thanks to circles we can organically target the right content to the right pockets of followers and not overload the rest of our fans with content they might not really care about. One of our large target groups is parents of young children, so we...

  7. Top Brands Now Testing Pinterest Promoted Pins

    Advertisers in the promoted pins test group were no doubt carefully selected based on Pinterest's target audience. A month later, Pinterest announced it would be testing the advertising format with an undisclosed group of advertisers.

  8. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    AdWords first introduced Shopping campaigns to a test group in 2013, and in February of this year, made it available to all advertisers. Say goodbye to "adwords grouping” and "adwords labels" attributes: You can’t use the “adwords grouping” and...

  9. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Instead of aiming to "reach" the masses yourself by blasting your message, work with a targeted group of people who can better tell your story. All too often marketers want to target generic groups such as mommy bloggers or tech bloggers.

  10. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Facebook chose to wait until a community asked for it, so they knew it would be a success with that target group. The new ClickZ Live conference series kicked off in New York this morning with a keynote from Randi Zuckerberg, chief executive of...

  11. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    You'll want to conduct a handful of interviews for each segment in your target audience. Group those similarities, and that becomes your buyer persona. Creating killer content won't do you any good if it's not something your users actually need.