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Target Google Display Network

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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Another simple use case would be to display specific content on your homepage or landing page based on search terms that brought each user to your site. You can maximize engagement, brand preference, loyalty, and sales by delivering highly...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Yandex has now officially partnered with Google to change and enhance the display ad market in Russia. Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. Unlike the Search Network, you have a great deal of control over...

  4. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native, in-feed formats where the ads are delivered within the content stream and advertising is integrated more seamlessly into the...

  5. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Make sure all display text renders on the image when you hover over it (the alt attribute). Make sure the images display correctly. SERP Display Just show the long, horizontal bars to your web developers or network administrators, and they can help.

  6. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    RLSA uses the same remarketing lists and management as Google Display Network remarketing. In the Shared library, under audiences, two list sizes are detailed: Google search and display network. RLSA only works for the search network, so it's...

  7. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all across the web. You can use the following simple five-step plan to create a brand awareness campaign on the Google Display Network.