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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Providing your audience with the content they need, not content that promotes your brand, makes your institute look trustworthy, reliable, and an authority in its field. Yes, we live in a consumer-driven world now, and not only do you need to...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Client interviews, field studies, and other website usability activities can help you confirm whether to have a blog. Answer: It depends on your target audience. The search and social media industries are inundated with many myths, misconceptions...

  3. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    It's why you find such affinity with those people you share a regular game of poker with, or spend your Saturday mornings on the sidelines of a soccer field with as your children chase balls around. You can also be really smart and begin getting in...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    My own take is less alarmist: Google has taken major spam-fighting steps that have shifted the playing field for SEO professionals and anyone trying to get their site on the map in the year ahead. Through a mix of what I'm observing and reading and...

  5. How to Build Your First Content Marketing Strategy

    Publishing content on external publishers with an existing, established audience that fits your target criteria should be a primary goal of your content marketing campaign, as it can yield tremendous ROI while also establishing your brand as an...

  6. 6 Tips For Hiring a Real Social Media Marketer

    If you're in any field related to Internet marketing, you should be spending all day on social media. It's about understanding where to connect in the networks and how to engage, not once, but on a frequent basis which then becomes expected of your...

  7. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Bay Area Tech / Social Media Startup PR, a group to bring people in the tech startup PR field together to meet and talk about strategy, methods and opportunities; PPC is evolving rapidly and I love the fact that we can target our ads to very...

  8. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    SEW: Do you think YouTube levels the playing field for states that can't afford expensive TV advertising campaigns? Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives...