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Target Demographic Targeting

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  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Demographic: Age, gender, family, income, occupation, education, geographic region. You'll want to conduct a handful of interviews for each segment in your target audience. For simplicity sake, let's assume you only have one type of person you're...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our demographic and cookie-based targeting via the GDN wasn’t necessarily bad. Layered over demographic modifiers. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    A mobile advertiser must be ready to spend a good amount of money for a high CTR and the large demographic. It is no surprise that the second most expensive device to target is the Apple iPhone and has a cost-per-click of approximately 3.47 Russian...

  4. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Facebook's Mobile Install ads offer flexible targeting options including demographic, geographic, connections, offline buying behavior, and CRM data. An advertiser looking to promote a mobile app simply has to select targeting parameters and add an...

  5. 5 Remarketing Tips to Maximize Your Holiday SEM

    Target the “Wrong” Demographic If you have a blog or other content that generally is made for SEO, pixel it and target those users too. Target Everything You Can Even better, create campaigns that specifically target everything you normally exclude...