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Target Demographic Bidding

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  1. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Facebook's Mobile Install ads offer flexible targeting options including demographic, geographic, connections, offline buying behavior, and CRM data. Looking at the Mobile App Install click data provided by Facebook, it appears Segment 1 is the...

  2. Google AdWords for Video Launches with Improved Targeting on YouTube

    Demographic Targeting - Google’s new all-in-one privacy policy for all Google accounts means that advertisers can now target video ads by age and gender across all Google properties. Now that AdWords for Video is out of beta, Google has released a...

  3. A Look at Demographic Bidding for AdWords

    This week I'll defer the topic of content keyword lists to describe a great new tool for AdWords content advertisers: Demographic Bidding. You can use demographic bidding whether you are using contextual or placement targeting and with both CPC and...