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  1. Google Starts Treating More Country-Code Top-Level Domains as Generic TLDs

    Or worse, you're a multinational company, but your country level top-level domain is making ranking outside of your country an issue, even when it ranks fairly well within the country. And sometimes people are just registering certain country code...

  2. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Although the United States app store market is the largest revenue opportunity, users from other countries can benefit from an app that supports their native language and country. It would be a waste of resources to localize for every country and...

  3. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    It decreases overhead, and those regional resources can still work together with country-specific stakeholders to get things done. In many of these cases you may be able to leverage existing in-country relationships already developed by your PR or...

  4. Twitter Ads: Are You Wasting Money on Mobile?

    Are you using that country’s natural language in your Twitter ad copy? Do your own testing to validate your own assumptions and behavior of your target audience. Female and males may be more inclined to convert when using a specific type of call to...

  5. Google AdWords Geo-Targeting Settings: How to Stop Losing Money

    Whether you run a local brick-and-mortar store and want to drive more foot traffic or a national business that can only service a few areas of the country, when you geo-target your ads the general idea has always been to get clicks and customers...

  6. 6 Ways You Can Put a Little ‘Gangnam Style’ into Video Marketing

    Gangnam Style” is such a revolutionary video because it puts humor and fun into a portrayal of Korea, a country that is usually characterized as being professional, hard-working, and talented. Use keywords that are already popular in a specific...

  7. ROPE: 4 Essentials for Global Integrated Digital Marketing

    One observable trend among global brand websites is that many are simply translating content to various country-specific sections. Complicated marketing, content, regional and brand communications silos often collaborate infrequently and...

  8. Holiday Season Search Trends of Top U.S. Retail Brands

    Similarly, Target expanded outside of the U.S.in 2009 and to the further reaches of the country such as Hawaii and Alaska. In comparison, Target doesn't bid on their own keyword but rather focuses on specific items that they are most likely...

  9. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Country, County/Region, or Town/City BBC reports that Facebook told them “that Mr Tinmouth appeared to have sent out scattergun advertising to a global audience without specifying a target group. Because of this, we recommend targeting your ads to...