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  1. David Meerman Scott on The New Rules of Marketing and PR

    It doesn't matter if you're a single person or a huge corporation. For the longest time, companies bought expensive advertising and hoped it hit the target audience. Marketers have many new tools to reach consumers, from web sites to blogs and...

  2. Krugle Announces a Code Search Appliance

    Two of these beta customers are named in the Krugle press release, and they are Persistent Systems, and Science Applications International Corporation. Target markets for the company include large software development companies, financial services...

  3. Daily SearchCast, May 31, 2006: Travelin' Green With Google, Microsoft Waiting To Advertise , Language Specific SEO, Pay-Per-Call & More!

    Listen to Daron Babin and Detlev Johnson discuss Google supporting Mozilla Firefox 2.0 with Anti-Phishing technology, and with such strong ties to the Firefox browser, shouldn't Google just buy Mozilla Corporation?

  4. New Search Patents: May 3, 2006 - Microsoft and IBM Dominate with Recent Search Filings

    The strong showing from the two companies is joined by a Yahoo patent on pay-for-placement bidding, a Doubleclick patent on media ads, a patent application from Harris Corporation on reranking results based upon vocabulary words, patent...

  5. Putting Search in the Ad Mix

    The international corporation saw great results and were pleased. Segmented ad budgets, and different keyword strategies, to target different parts of the sales funnel: A special report from the Search Engine Strategies conference, March 27-April 2...

  6. Outsourcing Search Engine Marketing

    Daniel Perry, search engine specialist at Career Education Corporation oversees nearly one dozen SEM firms working with more than eighty sites owned by his company. This has allowed Career Education Corporation to select firms that performed well...