SEO News

Target Audiences

RSS
  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    The main objective of the hunt is targeting audiences. Ads must also "have something to deliver" by giving an offer that is beneficial to the target audience. For example, if businesses want to target chief marketing officers (CMOs) who haven't...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    McKenna explored a slightly different angle on understanding how audiences come to a site, and what to look for. That means advertisers should identify needs, create content focused around those topics, and help answer questions of the target...

  3. How to Create a Social Media Friendly Landing Page

    Minimizing copy and creating more visual calls to action may resonate better with Pinterest, YouTube, and Instagram audiences. In an ideal world where time, talent, and money aren't issues, you should create a landing page for each specific...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Channel data must not live in silos, so marketers should leverage the intent signals found across channels like search and social to better target audiences and optimize their programs. For instance, an advertiser might use Custom Audiences across...

  5. 5 Takeaways From the World Cup for Global Search Marketers

    Are your target audiences reflected on your site? The worst thing you can do is to make your geo-location tool on your site written in the local language or even worse, you hide it so your international audiences can't figure out how to go to their...

  6. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Executives lead the way in mobile adoption, validating the theory that digital assets for a business or brand must serve target audiences 24/7, and not just during business hours. Many more will struggle with the migration of audiences (customers...

  7. 10 Shocking Facts About Content Marketing Today

    As marketers find new ways to reach their target audiences and technology continues to evolve, the future of content marketing continues to get brighter. For this reason, marketers need to continue to place value in their email marketing campaigns...

  8. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    For example, if you created a PDF on the topic of running a social media campaign, you can create two similar PDFs on the same topic but modify the message to speak to different audiences. Since the distribution channel determines the access to...

  9. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Not every one of your potential customers is the same – they have varying challenges, motivations, and desires – so thinking that the same piece of content can cater to all your audiences' needs is unrealistic.