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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    For example, if you created a PDF on the topic of running a social media campaign, you can create two similar PDFs on the same topic but modify the message to speak to different audiences. Since the distribution channel determines the access to...

  2. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Not every one of your potential customers is the same – they have varying challenges, motivations, and desires – so thinking that the same piece of content can cater to all your audiences' needs is unrealistic.

  3. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    How to target high-value audiences across search and social. Marketing is fundamentally about target audience, while the channel is the means of delivering a message to that audience. Does an integrated search and social advertising strategy yield...

  4. Conquering Content Marketing, Step 3: Facing the 'Fans'

    For high engagement, Lisa can tap into influencers such as teen celebrities who have highly engaged audiences on social networks such as Instagram or Tumblr. In our story, Lisa is looking to achieve brand visibility, high engagement with her target...

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    This platform aids in purchasing audiences at scale across digital media for advertisers. Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's...

  6. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    Brands want to be discovered by their target audiences in search and social at the appropriate time. SEO software company gShift announced a new way for content marketers to mine valuable data from the conversations a brand’s audience is having on...

  7. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    For companies that sell products in high-growth markets like APAC and LATAM, a growing number of Facebook users creates opportunities for more impressions to well-targeted audiences," the report stated; especially since the "barrier to entry into...