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  1. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    My favorite example of a single-platform "story engine" is the Tipp-Ex YouTube campaign created by the paris-based agency, Buzzman. Before the Old Spice guy, there was the Hunter and the Bear who made use of YouTube annotations to create a brand...

  2. Kentucky Mom Cooks Up Metadata Recipe For Increasing YouTube Partner Revenue - Can Your Mum Do That?

    Youtube's official blog just featured Kentucky mom, and Youtube channel partner, Betty, who has cooked up a good ol' southern style, hearty and down to earth explanation of how to use meta data to increase your video views, and partner revenue.

  3. SEO vs. PPC: Heavyweights Duke it Out at SES Chicago 2009

    Within the first three months the client received their own YouTube channel by way of the 1.3 million impressions the content had received. Rand began by asking the audience a question: "If asked to choose a primary search engine to optimize for...

  4. Machines In Translation: Do MT Engineers Dream of Selectric Sheep? Part 2

    Mark notes having a country-specific domain helps search engines identify the target audience of a site. The Zeitgeist video wasn't yet posted on The Google Channel on YouTube. The country extension, for example, tells Google that .fr is intended...