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  1. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    My favorite example of a single-platform "story engine" is the Tipp-Ex YouTube campaign created by the paris-based agency, Buzzman. Before the Old Spice guy, there was the Hunter and the Bear who made use of YouTube annotations to create a brand...

  2. Kentucky Mom Cooks Up Metadata Recipe For Increasing YouTube Partner Revenue - Can Your Mum Do That?

    Youtube's official blog just featured Kentucky mom, and Youtube channel partner, Betty, who has cooked up a good ol' southern style, hearty and down to earth explanation of how to use meta data to increase your video views, and partner revenue.

  3. Machines In Translation: Do MT Engineers Dream of Selectric Sheep? Part 2

    Mark notes having a country-specific domain helps search engines identify the target audience of a site. The Zeitgeist video wasn't yet posted on The Google Channel on YouTube. The country extension, for example, tells Google that .fr is intended...