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Target Audience Tailored Audiences

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Channel data must not live in silos, so marketers should leverage the intent signals found across channels like search and social to better target audiences and optimize their programs. An advertiser can define various audiences such as existing...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    By simply appending Facebook's tracking pixel, you can now segment website visitors into target audiences and re-engage them with highly targeted messages across the world's largest social network. At the end of January, Facebook announced the...

  3. 2013: Tipping Point for Mobile Ad Monetization

    As we reflect on 2012 and what’s ahead for this year, it’s clear that marketers are on an upward trajectory with their mobile ad investments — both in ad dollars and in leveraging mobile consumer behavior data to determine strategies for reaching...

  4. The Search Engine Report February 3, 1998 - Number 15

    These partnerships produce mega-audiences and complimentary services. He uses television as a model, where people have loyalty to programs, and producers turn that audience into revenue. About 50 tailored pages were submitted from that domain to...